Signals

Signals is a sales intelligence platform built to help B2B teams identify, track, and engage with high-intent prospects. It combines real-time website visitor identification, AI-driven intent prediction, and data enrichment into a single tool. The platform is designed for sales and marketing teams that want to move beyond basic lead scoring and focus on accounts showing active buying signals.

The core strength of Signals lies in its ability to surface anonymous website visitors and match them to real contacts. Its account-based identification feature lets teams see which companies are browsing their site, while the AI intent engine scores and prioritizes leads based on engagement patterns. This allows reps to reach out at the right moment with relevant context. The platform also includes customizable chatbots that can qualify visitors in real time, reducing the need for manual triage.

Signals integrates with major CRM and communication tools like Slack and Microsoft Teams, making it easy to fit into existing workflows. The workflow automation capabilities let users set up triggers and actions based on visitor behavior, such as sending alerts or updating lead statuses. For teams that rely on enriched data, the contact discovery and enrichment module pulls firmographic and technographic details to round out prospect profiles.

Pricing is tiered by usage and team size. The Team plan starts at $899 per month for up to 5 users with 1,000 visitor ID credits and 350 contact look-ups. The Company plan at $1,799 per month scales to 20 users with 5,000 visitor IDs and 1,000 look-ups. The Enterprise plan at $5,199 per month offers 30,000 visitor IDs and 5,000 look-ups, plus personalized account optimization. This structure makes Signals a significant investment, especially for smaller teams.

The platform's main drawbacks are its cost and setup complexity. The higher-tier plans can be prohibitive for startups or small businesses, and some users report a learning curve when configuring AI intent models and chatbot flows. However, for mid-market and enterprise teams that already have a defined outbound process, the real-time insights and automation can meaningfully improve conversion rates.

Signals is best suited for B2B companies with established sales teams that want to prioritize accounts showing active intent. It works well alongside CRM and marketing automation tools, filling the gap between basic analytics and full-fledged ABM platforms. If your team needs to know who is researching your product and when to strike, Signals provides the data and automation to act on that intelligence.