Mystrika
Viewed helps marketers use video in email campaigns to increase engagement and conversions. It provides tools to personalize, host, and embed videos in emails, enabling higher click-through rates and reduced bounce rates through easy integration with ESPs and APIs.
Viewed is a video-in-email platform that enables marketers to embed autoplay videos directly into email campaigns. Rather than sending recipients to a landing page, Viewed makes the video play inside the inbox, turning a static email into an interactive experience. The tool is designed for brands that want to increase engagement, click-through rates, and conversions without requiring recipients to click through to an external player. With over 25,000 brands in 70+ countries using the service, Viewed has established itself as a leading solution in the video email marketing space.
The platform’s core capability is its ability to generate ready-to-use HTML that embeds video directly into emails, compatible with 99% of email service providers and CRMs. Viewed’s adaptive technology automatically detects each recipient’s device, email client, and bandwidth, ensuring the video plays smoothly regardless of the environment. Beyond simple embedding, Viewed offers AI-powered video generation from static images, allowing marketers to create video content without a production team. The platform also supports personalized, data-driven videos by connecting via API to CRM data, enabling one-to-one video campaigns for remarketing, abandoned cart recovery, and upsell offers.
Pricing is structured in three annual tiers. The Essential plan at $72 per month includes 6-second autoplay, 25,000 views, unlimited hosting, basic stats, and clickable videos. The Professional plan at $372 per month extends autoplay to 30 seconds, includes 100,000 views, unlimited users, audio support, the AI video generator, and advanced analytics. The Enterprise plan at $1,392 per month offers 1-minute autoplay, 100,000 views, custom ESP/CRM integration, personalized video, a dedicated manager, and priority support. A free 15-day trial is available for Essential and Professional plans, and per-view pricing is also offered for high-volume senders.
Viewed is best suited for marketers and brands that already have a CRM or ESP in place and want to add video to their email workflows without heavy technical overhead. It is particularly effective for e-commerce businesses running abandoned cart sequences, travel and hospitality brands sending personalized offers, and agencies managing multiple client campaigns. The tool’s strength lies in its simplicity for embedding and personalization, not in video editing or production. Users should expect to bring their own video content or use the AI generator to create videos from images.
Client feedback consistently highlights ease of use and measurable results. Meliá Hotels International reports improved personalization and engagement, while Ogilvy praises the technology’s power for agency strategies. Users commonly cite conversion rate improvements of up to 65% when using personalized video emails. The platform’s integration with major CRMs and ESPs means it can be added to existing stacks with minimal disruption.
Viewed is a focused, effective tool for any organization that wants to make email more engaging through video. It does not replace a full video production suite, but for the specific use case of embedding autoplay, personalized video in email, it delivers strong results with minimal effort. The combination of AI video generation, real-time analytics, and broad compatibility makes it a practical choice for marketers who want to move beyond static email and drive higher engagement from their existing campaigns.
Features
- Embed video in emails
- Autoplay video in inboxes
- AI video from images
- Personalized data-driven videos
- Unlimited video hosting
- Real-time campaign analytics
- Smart technology that adapts to each recipient's device and bandwidth
- Real-time video performance insights
- Create videos from static images with AI
Pricing
Pros
- Easy to use and set up with ready-to-use HTML
- Improves conversion rates up to 65%
- Personalized video campaigns using CRM data
- Integrates with 99% of CRMs and ESPs
- Over 25,000 brands in 70+ countries
Cons
- Not a full video production platform; limited editing capabilities
- Advanced complexity for some integrations despite claimed ease
Best For
Marketers and brands looking to boost email engagement with autoplay video, especially for personalized campaigns like abandoned cart recovery and upsell.