Vector

Vector is a contact-level marketing platform that flips the traditional B2B ad playbook. Instead of targeting broad audiences and hoping for form fills, it starts with actual buyer signals — website visits, CRM data, and intent triggers — then builds precise, dynamic audiences that sync instantly to ad platforms like LinkedIn, Google, Meta, and Reddit. The result is advertising that reaches the right people at the moment they show interest, not weeks later.

The core differentiator is Vector's ability to de-anonymize website visitors at the contact level. When a prospect lands on a high-intent page (pricing, case studies, demo request), Vector reveals who they are and adds them to a segment. That segment can then be pushed to LinkedIn with match rates up to 90%, enabling retargeting campaigns that actually know the person behind the click. This is a significant step up from cookie-based or account-level targeting.

Vector's workflow is straightforward: connect your CRM and website via a tracking snippet, define your ideal customer profile filters, and let the platform build audiences from signals. The audiences update automatically, so you never serve stale ads. The platform also reveals the names of people who click your ads, even if they don't convert — a feature that closes the loop between ad spend and pipeline generation.

Pricing starts with a free plan that includes Slack notifications and basic de-anonymization (5 contacts). The Plus plan at $399/month unlocks 1,000 de-anonymized contacts, unlimited segments, and CRM integrations. Growth at $3,000/year (paid annually) scales to 10,000 contacts and adds MAP integrations. Enterprise is custom. For teams that need more than a few hundred contacts, the Plus plan is the practical entry point, and the ROI — customers report 3x lower CPC and 17x ROI in three months — justifies the investment.

Vector is best for B2B marketing teams that already run paid ads and want to stop wasting budget on broad targeting. It's especially powerful for companies with high-intent website content (pricing pages, product tours) and a CRM that tracks leads. Sales teams also benefit from the "who clicked" data, which surfaces warm leads for follow-up. However, Vector is not a replacement for a CRM or a data enrichment tool — it's a signal-to-audience engine that works best as a layer on top of your existing stack.

Overall, Vector delivers on its promise of turning your network into pipeline. It eliminates the guesswork from ad targeting by using real buyer behavior, and the integration depth with major ad platforms makes it practical for daily use. For any B2B team tired of low-quality leads from broad campaigns, Vector offers a focused, measurable alternative.