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Rebrandly is a smart link platform that creates branded links to boost click-through rates by 39%. It tracks every click, customizes URLs, and generates QR codes for improved marketing results.

Rebrandly positions itself as a smart link platform rather than just another URL shortener. It focuses on helping businesses create branded, trackable links that drive higher engagement. The platform claims a 39% average increase in click-through rates, which is a strong value proposition for any marketing team looking to squeeze more performance from their links.

The core capabilities are straightforward: you shorten URLs, attach your own custom domain, and get real-time analytics on every click. What sets Rebrandly apart is the depth of its feature set. You can generate QR codes, edit link destinations after publishing (without breaking the link), and manage thousands of links with tags, bulk operations, and expiration dates. The platform also offers shared workspaces with role-based permissions, making it suitable for teams and agencies that need to collaborate on link management.

Pricing is tiered and scales well. The free plan gives you 10 branded links and 10 QR codes per month with one custom domain -- enough to test the waters. Paid plans start at $8 per user per month (Essentials) and go up to $69 per team per month (Growth). Enterprise customers get unlimited links, domains, and dedicated support. The pricing is competitive with alternatives like Bitly, especially when you factor in the advanced analytics and compliance features.

Rebrandly is best for marketing teams, SMS marketers, content creators, agencies, and developers who need a reliable, branded link management system. It integrates with over 50 apps and offers a robust API (up to 100K calls per minute for enterprise). If your work involves sharing links across campaigns, social media, SMS, or print materials, and you need to prove ROI with click data, Rebrandly is a solid choice.

Overall, Rebrandly delivers on its promise of smarter link management. It's not a CRM or email platform, so don't expect it to replace those tools. But as a focused, high-performance link shortener with strong branding, analytics, and security, it earns its place in any go-to-market stack. The 99.99% uptime SLA and compliance certifications (SOC 2, HIPAA, GDPR) give enterprise buyers confidence, while the free tier lowers the barrier for smaller teams.

Features

  • Create professional branded links
  • Track every click with real-time analytics
  • Generate custom QR codes
  • Use branded custom domains
  • Access audience insights and click data
  • Collaborate with team permissions and shared workspaces
  • Tag, search, bulk-edit, and expire links
  • Edit destination URLs without breaking the link
  • API with up to 100K calls/min for enterprise
  • SOC 2, HIPAA, GDPR compliant with SSO and 2FA

Pricing

'Free plan available; Essentials: $8/user/mo, Professional: $22/team/mo, Growth: $69/team/mo, Enterprise: custom'

Pros

  • Boosts click-through rates by 39% on average
  • Enterprise-grade infrastructure with 99.99% uptime SLA
  • Most domain and branding options among link shorteners
  • Strong security and compliance (SOC 2, HIPAA, GDPR)
  • Detailed analytics and audience data for campaign ROI

Cons

  • Not a full CRM or email platform; no contact management or campaign sending
  • Free plan limited to 10 links and 10 QR codes per month

Best For

Marketing teams, SMS marketers, creators, agencies, and developers needing branded, trackable links and QR codes to boost click-through rates and prove campaign ROI.

Frequently Asked Questions

Rebrandly creates branded links that appear more trustworthy and recognizable, which has been shown to boost click-through rates by an average of 39% compared to generic short links.
Rebrandly has a free plan with limited features, then Essentials at $8/user/mo, Professional at $22/team/mo, Growth at $69/team/mo, and custom Enterprise pricing.
Yes, Rebrandly offers integrations with popular platforms like Zapier, HubSpot, and Mailchimp, as well as a REST API for custom connections.
Yes, Rebrandly is ideal for SMS marketing because it provides short, branded links that fit within character limits and tracks clicks from mobile devices.
Rebrandly offers more domain and branding options, higher uptime (99.99% SLA), and stronger security compliance (SOC 2, HIPAA, GDPR), but it lacks the full campaign management features of some competitors.
Rebrandly provides real-time click tracking, audience insights, geographic data, device and browser information, and referral source data to help measure campaign ROI.
Yes, Rebrandly can generate custom QR codes for any branded link, which can be used in print materials, product packaging, or signage.
The free plan allows only 10 branded links and 10 QR codes per month, with basic analytics and no custom domains.
Rebrandly is built on enterprise-grade infrastructure with 99.99% uptime SLA, and it complies with SOC 2, HIPAA, and GDPR standards for data security and privacy.
Common use cases include marketing campaigns, SMS marketing, social media sharing, print materials with QR codes, and product shipping and tracking links.
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