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Make

Make

Marketing & Sales Automation Tools
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Make is a no-code platform for visual automation and AI orchestration, helping businesses connect apps and automate workflows. It offers over 3,000 pre-built integrations and a visual builder to design, scale, and monitor automations without coding.

Make is a no-code visual automation platform that has carved out a strong position in the workflow automation space. Originally known as Integromat, the rebranded tool focuses on connecting apps and services through a visual builder, allowing teams to design complex automations without writing code. With over 3,000 pre-built integrations and an AI-assisted builder, Make targets businesses that need to automate repetitive tasks across departments like marketing, sales, IT, finance, and customer experience.

The platform's core strength lies in its visual orchestration capabilities. Users can drag and drop modules to create scenarios that trigger actions across connected apps. Make's AI-assisted no-code automation helps suggest workflows and optimize them, while real-time monitoring provides visibility into execution. The tool also supports enterprise-grade low-code workflows for more advanced customization, and it is GDPR and SOC 2 compliant, making it suitable for regulated industries.

Pricing is credit-based, with a free tier offering 1,000 credits per month and a single active scenario. Paid plans start at $9 per user per month for Core (10,000 credits, unlimited scenarios, API access), $16 for Pro (priority execution, custom variables), and $29 per team for Teams (team roles, scenario templates). Enterprise pricing is custom. The free plan has no time limit, which is a strong draw for small teams testing the waters.

Make is best for teams that need to automate workflows quickly without deep technical expertise. It shines in environments where multiple SaaS tools need to be connected, such as syncing HubSpot with Slack, automating Salesforce lead assignment, or building AI-powered content pipelines with OpenAI. The learning curve is moderate -- rated as "Advanced" on ColdIQ -- but the visual interface and extensive template library help new users get started within hours.

Overall, Make is a solid choice for SMBs and mid-market companies looking to scale automation without hiring developers. Its vast app library, AI features, and flexible pricing make it a strong alternative to tools like Zapier, especially for users who want more control over complex logic. While it may not replace custom software development, it delivers fast, reliable automation for most business processes.

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Features

  • Visual orchestration platform
  • AI-assisted no-code automation
  • Real-time monitoring and insights
  • Integration with 3000+ apps
  • Secure with GDPR and SOC 2
  • Enterprise-grade low-code workflows

Pricing

Free, Core: $9/mo, Pro: $16/mo, Teams: $29/mo, Enterprise: custom

Best For

Teams and businesses wanting to build, scale, and control AI-powered automations quickly and visually, from startups to enterprise.

Frequently Asked Questions

Make can automate marketing workflows like lead nurturing and email campaigns, sales processes such as CRM updates and follow-ups, IT tasks like ticket routing and data sync, finance operations including invoice processing, and customer experience improvements like support ticket triage.
Make offers a free plan with limited operations, then paid tiers starting at Core for $9 per month, Pro for $16 per month, Teams for $29 per month, and custom Enterprise pricing with additional features and support.
Yes, Make is designed as a no-code platform with a visual builder, so users without programming skills can create and manage automations through drag-and-drop and pre-built templates.
Make integrates with over 3,000 apps, including popular tools like Salesforce, HubSpot, Slack, Google Sheets, Mailchimp, and many more, covering marketing, sales, IT, and finance categories.
Make offers a visual orchestration interface and more flexible multi-step scenario design, often at a lower cost for high-volume usage, while Zapier is simpler for basic one-to-one automations.
Yes, Make supports complex workflows with conditional logic, loops, error handling, and parallel branches, allowing users to build sophisticated automation sequences without coding.
Make is GDPR and SOC 2 compliant, uses encryption for data in transit and at rest, and provides role-based access controls and audit logs for enterprise users.
Yes, Make includes AI-assisted no-code automation features, such as intelligent scenario suggestions and the ability to integrate with AI models for tasks like content generation or data classification.
Make provides email support for all paid plans, a comprehensive knowledge base, community forums, and dedicated support for Enterprise customers, along with onboarding resources and tutorials.
Yes, Make offers a free plan that includes a limited number of operations and scenarios, allowing users to test the platform before committing to a paid subscription.
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