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Kendo AI is an all-in-one sales training platform offering AI roleplay, call scoring, and real-time coaching to boost sales performance and ramp faster.

Kendo AI positions itself as an all-in-one sales training and management platform, using artificial intelligence to replace manual coaching workflows. The tool focuses on three core areas: AI-powered roleplay, automated call review, and data-driven coaching insights. Unlike general-purpose learning management systems, Kendo is built specifically for sales teams that want to shorten ramp times and improve close rates through repeated, realistic practice and objective performance measurement.

The platform's standout feature is its AI roleplay engine. Reps can practice against customizable AI prospects that simulate real human objections, resistance, and personality traits. Managers define training objectives -- from cold call openers to objection handling -- and assign specific scenarios based on each rep's weaknesses. Every practice call is automatically scored using the team's own sales methodology (BANT, MEDDPIC, NEPQ, or custom frameworks). This creates a continuous improvement loop: identify gaps, assign targeted training, review scores, and repeat.

For live calls, Kendo integrates with Zoom and Fathom to import and review every conversation automatically. Custom scorecards replace manual call scoring, and the AI sales manager provides personalized feedback and trend analysis across the team. The platform also offers an analytics suite that tracks individual and team performance over time, making it easy for sales leaders to spot coaching opportunities without listening to every call.

Pricing starts with a free tier that includes essential features like AI roleplay and call reviews. The Pro plan costs $55 per user per month and adds the AI sales coach, 180 free roleplay minutes, and advanced metrics. Enterprise plans are custom-priced for teams of 10 or more and include custom AI models, a dedicated account manager, and VIP support. The free plan is generous enough for small teams to evaluate the tool, while the Pro tier is competitive with other sales coaching platforms.

Kendo AI is best suited for sales teams that already have a CRM and outreach tools in place and need a dedicated layer for training and call quality. It works well for startups and SMBs looking to onboard reps quickly, as well as enterprise teams that want to standardize coaching across large groups. The tool is not designed to replace CRMs or email automation -- it focuses strictly on conversation quality and skill development.

Overall, Kendo AI delivers on its promise of faster ramp times and better call performance. The AI roleplay feels more realistic than many competitors, and the automated scoring saves managers significant time. While the lack of a public API and the advanced setup complexity may deter some teams, the results reported by early adopters -- including a 75% reduction in ramp time and doubled close rates -- make it a strong choice for any sales organization serious about coaching.

Features

  • Personalized AI roleplay training
  • Automatic call reviews with custom scorecards
  • AI sales manager insights and coaching
  • In-depth analytics suite
  • Create any prospect with AI for training
  • Assign tailored training based on rep weaknesses
  • Custom scoring based on your sales methodology (BANT, MEDDPIC, NEPQ, etc.)
  • Integrations with Zoom and Fathom

Pricing

Free, Pro: $55/user/month, Enterprise: custom

Pros

  • Accelerates ramp time by up to 75%
  • Doubles close rates for many teams
  • Saves hours on call reviews and training
  • Ultra-realistic AI roleplay for practice

Cons

  • Not a full CRM or email outreach tool
  • No public API documented
  • Advanced setup complexity noted

Best For

Sales teams of all sizes looking to accelerate onboarding and improve call quality

Frequently Asked Questions

It uses AI roleplay for practice, automatic call reviews with custom scorecards, and real-time coaching to identify areas for improvement and reinforce best practices.
It has a Free plan, a Pro plan at $55 per user per month, and a custom-priced Enterprise plan for larger teams with additional needs.
It is not a full CRM or email outreach tool and does not have a documented public API, so integrations may be limited or require custom work.
Users can create any prospect persona with AI and practice scenarios like cold calls or objection handling in a realistic, conversational environment.
It offers an in-depth analytics suite that tracks call performance, scores calls against custom scorecards, and provides AI-driven insights for coaching.
It is designed for sales teams of all sizes, with a Free plan for small teams and scalable Pro and Enterprise options for larger organizations.
It accelerates ramp time by up to 75% and doubles close rates for many teams by providing on-demand, realistic practice and automated feedback.
Support includes email assistance and a knowledge base with guides and tutorials, though specific response times may vary by plan.
It is not a CRM or email outreach tool, lacks a public API, and some users note advanced setup can be complex.
The AI is trained on real sales conversations and allows users to customize prospect details, making practice sessions highly realistic and relevant.
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