Dig - Social Video Intelligence Platform

Dig is a specialized social video intelligence platform built for brands that need to monitor, analyze, and act on video content across social media at scale. Unlike traditional text-based social listening tools, Dig focuses exclusively on video, covering over 90% of social videos globally. It decodes what is said, shown, and shared in video content, extracting narratives and filtering out noise to deliver real-time insights. The platform is designed to help communications, brand, and consumer insights teams stay ahead of viral crises and measure the impact of social video on brand reputation.

The core strength of Dig lies in its ability to analyze video content in detail. It goes beyond simple keyword matching by decoding in-video elements like visuals, captions, and spoken words. This allows it to extract the actual narratives forming around a brand, rather than just tracking mentions. Features like damage impact scoring and automated response management tools give teams a structured way to prioritize and respond to emerging threats. The platform also provides real-time alerts, ensuring that no viral moment goes unnoticed.

Pricing for Dig is not publicly listed, though the ColdIQ directory mentions a Starter tier at $0.00 and a Professional tier at $12.00. However, the official website directs users to contact sales for pricing, and no free trial is offered. A demo is available upon request. Given the enterprise-grade capabilities and the client list (including P&G, Starbucks, and Mastercard), the actual cost is likely custom and aimed at mid-market to enterprise budgets. The low listed prices may be placeholders or introductory offers, so prospective buyers should expect a conversation with the sales team.

Dig is best suited for larger organizations that have dedicated brand, communications, or consumer insights teams. It is particularly valuable for companies that are frequently mentioned in social video content and need to monitor for potential PR crises. The platform integrates into a go-to-market stack alongside CRM and marketing tools, but it is not a replacement for general social media management or text-based listening. Its narrow focus on video makes it a powerful specialist tool rather than a broad solution.

Setup requires planning and collaboration across teams to customize video data inputs and configure alerts. The onboarding process typically takes several days and includes workflow setup and training. This complexity means Dig is not a plug-and-play tool, but the depth of insight it provides can be a game-changer for brands that rely on social video as a key channel.

Overall, Dig fills a clear gap in the social intelligence market. As video continues to dominate social platforms, having a tool that can parse visual and spoken content in real time is increasingly essential. For enterprises that need to stay ahead of viral narratives and protect their reputation, Dig offers a focused, data-rich solution that delivers on its promise of total visibility.