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Cometly is an AI-powered marketing attribution and analytics platform that tracks every touchpoint from ads to sales in real time. It helps B2B SaaS, ecommerce, and marketing agencies optimize ad spend and maximize revenue with multi-touch attribution and server-side tracking.

Cometly is a marketing attribution and analytics platform built for teams that need to know exactly which ads drive revenue. It uses AI-powered multi-touch attribution and server-side tracking to connect every touchpoint from ad click to closed deal. The platform is designed for B2B SaaS, ecommerce, and agencies that run multi-channel ad campaigns and want to stop guessing which channels perform.

The core of Cometly is its ability to unify marketing, sales, and product data into a single view. It tracks every marketing source in real time, analyzes outcomes, and feeds AI-driven recommendations back into ad platforms. This closed-loop approach helps teams optimize spend, reduce wasted budget, and scale what works. The platform also includes a Conversion API, CRM sync, and integrations with over 70 tools like Stripe, HubSpot, Salesforce, and Pipedrive.

Setup is straightforward. You install the Cometly Pixel on your website, connect your marketing and sales tools, and enable Conversion Sync with a simple toggle. No developer is required, and the Cometly team provides personalized onboarding to ensure accurate tracking within days. The platform is not a full CRM or email marketing tool -- it focuses strictly on attribution and conversion analytics.

Pricing is based on monthly ad spend, with plans scaling from $0 to $400k+. A free Starter tier includes basic features and email support, while the Professional tier at $12/mo adds advanced features, priority support, and API access. Enterprise plans offer custom pricing with features like AI Ads Manager and multi-touch attribution. A free trial is available.

Cometly is best for growth teams, demand gen marketers, and founders who need board-level confidence in their marketing numbers. It excels at pipeline attribution, full-funnel reporting, and reducing CAC by identifying the ads that actually produce revenue. Users consistently praise its accurate tracking, unified dashboards, and responsive support.

If you're tired of black-box attribution and want a tool that connects ad spend to real revenue, Cometly is a strong choice. It's not for teams that need campaign creation or email marketing, but for those focused on measuring and optimizing ad performance, it delivers clear, actionable insights.

Features

  • AI-powered multi-touch attribution
  • Server-side tracking pixel
  • Real-time marketing source tracking
  • AI-driven ad optimization and recommendations
  • Customizable dashboards and reports
  • Conversion API and CRM sync
  • Integration with 70+ tools (Stripe, HubSpot, Salesforce, etc.)
  • Account journey analytics
  • AI Ads Manager for spend optimization

Pricing

'Starter: $0/mo, Professional: $12/mo, Enterprise: custom pricing based on ad spend (up to $400k+). Free trial available.'

Pros

  • Accurate multi-touch attribution
  • AI-driven recommendations to cut wasted ad spend
  • Unified dashboard for marketing and sales data
  • Hands-on onboarding and support
  • Fast setup with no developer needed
  • Integrates with major CRMs and ad platforms

Cons

  • Not a full CRM or email marketing platform
  • Pricing can be high for large ad spend
  • Limited to attribution and analytics, no campaign creation tools

Industries

B2B SaaS Ecommerce Marketing Agencies AI SaaS Technology Vertical SaaS

Best For

B2B SaaS companies, ecommerce businesses, and marketing agencies that need to track ad performance and optimize spend with AI-powered attribution.

Frequently Asked Questions

It uses a server-side tracking pixel and AI-powered multi-touch attribution to capture every touchpoint from ads to sales in real time, providing a unified view of campaign performance.
Cometly employs an AI-driven multi-touch attribution model that analyzes the entire customer journey, assigning credit to each touchpoint based on its contribution to the final conversion.
Yes, the platform is designed for fast setup with no developer required, and it includes hands-on onboarding and support to get users started quickly.
Pricing starts at $0 per month for the Starter plan, $12 per month for Professional, and Enterprise plans are custom-priced based on ad spend, scaling up to $400k or more.
Yes, Cometly offers Stripe revenue attribution to connect ad spend directly to MRR and ARR, helping B2B SaaS companies measure pipeline and closed-won revenue.
Cometly focuses specifically on ad spend optimization with AI-driven recommendations and server-side tracking, offering more granular attribution for paid campaigns than general analytics platforms.
Yes, Cometly provides a free trial, and the Starter plan is available at no cost, allowing users to test the platform before committing to a paid plan.
It is best for B2B SaaS, ecommerce, marketing agencies, and technology companies that need to track multi-channel ad performance and optimize spend.
By identifying top-performing ads and channels through AI-driven recommendations, Cometly helps users cut wasted ad spend and focus budget on the most effective campaigns.
Cometly offers hands-on onboarding and support, along with customizable dashboards and reports, to help users get the most out of the platform.
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