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AI-powered sales meeting recording and analysis. Claap records and transcribes sales meetings with AI agents that take notes, update CRM, and coach teams automatically.

Claap positions itself as an AI-powered sales meeting assistant that goes beyond simple recording and transcription. It captures every sales conversation — from Zoom, Teams, phone calls, and even in-person meetings — without requiring a bot to join the call. The platform then uses AI to generate structured notes, update CRM fields, score deals against methodologies like MEDDIC or BANT, and produce follow-up emails. What sets Claap apart is its focus on making conversation data "agent-ready" through an MCP connector, allowing external AI agents (like Claude or ChatGPT) to pull structured data for outbound campaigns, battle cards, or deal insights.

The core capabilities are built around four pillars: record everything, enrich your CRM, activate AI agents, and coach at scale. Claap's multilingual transcription supports 99 languages, and its AI summaries can be customized with templates. The CRM enrichment is particularly strong — it auto-fills custom fields, updates deal scores, and logs next steps without manual entry. For coaching, managers can review call scorecards at scale, identify skill gaps, and share best practices. The platform also offers a searchable transcript library and pipeline insights.

Pricing is competitive, with a free Basic plan (10 videos, 300 minutes recording, 3 months storage) and paid tiers starting at $24/user/month for Pro (unlimited recordings, 1000 mins/month, 2 years storage) and $48/user/month for Business (unlimited time, 3 years storage, CRM auto-complete, AI coaching). Enterprise plans are custom-priced with SSO, white-glove onboarding, and unlimited storage. A free trial is available on paid plans. This pricing structure makes Claap accessible for small teams while scaling to larger organizations.

Claap is best suited for sales teams and high-growth companies that want to eliminate post-meeting admin work and improve coaching. It's particularly valuable for remote or hybrid teams where call capture and analysis are fragmented. The platform's MCP integration and open API make it a strong choice for teams building custom AI workflows around sales data. However, it's not a general-purpose video editor or a replacement for live selling — its strength lies in automating post-call tasks and sales intelligence.

In practice, users report saving 2-10 hours per person per week, with faster sales cycles and more accurate pipeline data. The AI coaching feature helps reps understand where they lose deals and what questions to ask. The lack of a bot joining calls is a notable trust advantage over competitors like Gong or Chorus. While Claap's feature set is focused, it delivers on its promise of turning conversations into actionable data.

Overall, Claap is a solid choice for sales teams that want to move beyond basic recording and into AI-driven automation and coaching. Its open architecture and agent-ready data pipeline give it a forward-looking edge, especially for companies investing in AI agents. If your team is spending too much time on manual CRM updates and call reviews, Claap offers a practical, well-priced solution.

Features

  • Automatically record and transcribe meetings
  • Summarize calls with custom templates
  • Send AI-generated email follow-ups
  • Sync CRM and auto-fill deals
  • Search transcripts and pipeline insights
  • AI-assisted coaching and training clips
  • Multilingual transcription across 99+ languages
  • Deal scoring against methodology (SPICED, MEDDIC, BANT)
  • MCP connector for AI agents
  • Call reviews at scale

Pricing

Free (Basic), $24/user/mo (Pro), $48/user/mo (Business), Custom (Enterprise)

Pros

  • Saves up to 30 minutes per meeting
  • Easy AI note-taking and CRM auto-fill
  • No bot joins the call, preserving trust
  • AI coaching scores calls and identifies skill gaps

Cons

  • Not a general-purpose video editor
  • Limited to sales meeting use cases
  • Requires CRM integration for full value

Best For

Sales teams and high-growth companies looking to automate post-meeting tasks and improve coaching.

Frequently Asked Questions

Claap uses AI agents that join the meeting silently on the user's side, so no separate bot appears in the calendar or call, preserving trust with prospects.
Claap integrates with major CRMs like Salesforce and HubSpot, automatically syncing call recordings, transcripts, and deal updates without manual entry.
The tool scores each call based on key sales behaviors, identifies skill gaps, and provides actionable feedback to help managers coach reps more effectively.
The Pro plan at $24/user/mo includes unlimited recordings and basic CRM sync, while the Business plan at $48/user/mo adds advanced coaching, custom templates, and priority support.
It is optimized for sales conversations, but teams can also use it for customer success calls, demos, and internal training sessions where meeting notes and insights are valuable.
Users report saving up to 30 minutes per meeting by eliminating manual note-taking, CRM data entry, and follow-up email drafting.
Yes, Claap offers a free Basic plan with limited recordings and features, and paid plans start at $24 per user per month with a free trial period.
Claap is more affordable and easier to set up, focusing on AI-driven note-taking and CRM automation rather than full conversation intelligence, making it ideal for smaller sales teams.
All plans include email support and a knowledge base; Business and Enterprise plans add priority support and dedicated onboarding assistance.
Claap encrypts data in transit and at rest, complies with SOC 2 standards, and allows users to control recording permissions and data retention policies.
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