Mystrika
BuiltWith is a web technology profiler that reveals the tools, frameworks, and services behind any website. It helps sales, marketing, and research teams identify technology stacks for lead generation, competitive analysis, and market intelligence.
BuiltWith is a web technology profiler that has become a standard tool for sales, marketing, and research professionals. It scans websites to identify the underlying technologies — from analytics and CMS platforms to ecommerce engines and hosting providers. With a database covering over 370 million sites and 109,000 technologies, BuiltWith provides a comprehensive view of the digital landscape. It is particularly valuable for lead generation, competitive analysis, and market intelligence, helping users quickly understand what makes a website run.
The core strength of BuiltWith lies in its ability to deliver instant, accurate technology detection. Simply enter a URL, and the tool returns a detailed breakdown of the tech stack, including version numbers and usage trends. This data is updated weekly and includes historical records going back 25 years, enabling users to track technology adoption over time. BuiltWith also offers advanced features like keyword-based lead lists, retail reports, and digital footprint monitoring with alerts. For teams that need to scale, the API provides programmatic access for automated lookups and integration into custom workflows.
Pricing is structured in three tiers. The Basic plan at $295 per month covers 2 technologies, 2 keywords, and 2 retail reports with a single login. The Pro plan at $495 per month removes those limits and adds full feature access. The Team plan at $995 per month includes unlimited logins and enterprise-level access. All plans can be billed monthly or annually, and there is no long-term commitment. A free tier allows individual site lookups, which is useful for testing but limited for regular use. BuiltWith also offers screencast demos and a knowledge base to help new users get started.
BuiltWith is best suited for sales and marketing teams that rely on technology signals to find and prioritize leads. It integrates with major CRMs like HubSpot, Salesforce, and Zoho, making it easy to push enriched data into existing workflows. The tool also serves investors and analysts who need to validate technology adoption trends and spot emerging winners. While it excels at technology profiling, it is not a replacement for web analytics platforms — it does not provide traffic data or user behavior insights.
In practice, BuiltWith delivers on its promise of fast, reliable technology detection. Users consistently highlight the accuracy of its data and the ease of generating targeted lead lists. The historical data is a unique asset for trend analysis, and the API extends its utility for engineering teams. The main drawbacks are the cost for smaller teams and the limited free tier. However, for organizations that need to understand the technology landscape at scale, BuiltWith remains a top choice.
Overall, BuiltWith is a mature, well-supported tool that has earned its place in the go-to-market stack. Its combination of breadth, depth, and integration capabilities makes it a strong option for any team that wants to turn technology data into actionable intelligence. Whether you are prospecting for new customers, researching competitors, or tracking market shifts, BuiltWith provides the insights you need.
Features
- Website profiling and technology identification
- Competitor analysis and market research
- Lead generation and sales prospecting
- Website traffic and visitor insights
- Digital footprint monitoring and alerts
- Integration with marketing platforms
- Cyber risk auditing
- Alternative financial data
- AI adoption tracking
- Report filtering
- API access for automated lookups
- CRM integrations (HubSpot, Salesforce, Zoho, Pardot, Microsoft Dynamics 365)
Pricing
Pros
- Historical data going back 25 years enables trend analysis and investment validation
Cons
- Free tier is limited to single lookups; full features require a paid plan
Best For
Sales and marketing teams needing technology intelligence for lead generation and competitive research.