Mystrika
ZAG FIRST is a B2B marketing agency specializing in construction, manufacturing, and industrial companies. They create tailored marketing strategies to generate leads, nurture relationships, and improve business outcomes.
ZAG FIRST B2B Marketing positions itself as a niche agency for the industrial sector, focusing exclusively on construction, manufacturing, and distribution companies. Founded in 2017 and based in Liberty, Missouri, the agency serves clients across the United States. With a team of 10-49 professionals, ZAG FIRST offers a comprehensive suite of marketing services tailored to the unique challenges of B2B industrial buyers-long sales cycles, multi-level decision-making, and the need for marketing to directly support sales.
The agency's core capabilities span SEO, Google Ads, website design and development, lead nurturing, and sales enablement. What sets ZAG FIRST apart is its deep industry specialization. Rather than applying generic marketing tactics, the team builds strategies around the specific buying behaviors of industrial customers. Their approach is data-driven and results-oriented, as evidenced by case studies showing 300+ leads generated in 90 days for a lifting and rigging manufacturer, 103 keywords ranking on the first page of Google for a specialty construction firm, and a 53% reduction in cost-per-lead for an industrial manufacturer.
Pricing is project-based, with budgets typically ranging from $5,000 to $10,000 per project and project durations of 3-6 months. This makes ZAG FIRST accessible to small and mid-sized businesses looking for a dedicated partner without committing to a large retainer. The agency also works with mid-market companies, as indicated by their client business size preferences. While the pricing is competitive for specialized industrial marketing, companies with very large-scale needs may find the team's capacity limited.
ZAG FIRST is best suited for B2B companies in construction, manufacturing, distribution, and related industrial verticals. The agency excels at helping firms that have long sales cycles and complex stakeholder relationships-situations where generic marketing fails. Ideal clients are those who need more than just a website or ad campaign. they need a strategic partner who understands the nuances of their industry and can build a full-funnel marketing engine that supports sales teams.
Client feedback is overwhelmingly positive, with an average rating of 4.8 across Google Maps and Semrush. Reviews consistently highlight the team's professionalism, organization, and deep understanding of client businesses. Long-term relationships are common-one client noted a five-year partnership involving three rebrands and three website builds. The agency's founder, Matthew Barksdale, is frequently mentioned as a trusted advisor who takes time to understand goals and delivers clear, actionable plans.
In conclusion, ZAG FIRST B2B Marketing is a strong choice for industrial B2B companies seeking a specialized, results-driven marketing partner. Their focused expertise, proven track record, and client-centric approach make them a reliable option for generating leads, nurturing relationships, and driving growth in niche markets. While their team size and industry focus may not suit every buyer, for those in construction, manufacturing, or distribution, ZAG FIRST offers a compelling value proposition backed by real results.
Services
- Content Marketing
- Content Strategy
- Copywriting
- Marketing Advice
- Inbound Marketing
- Lead Generation
- Outbound Marketing
- Marketing Automation
- Email Marketing
- SEO
- Search Engine Marketing
- Wordpress SEO
- Social Media Marketing
- Content Creation
- Web Development
- Graphic Design
- UX Design
- Web Design
- Website Maintenance
- Wordpress Design
Industries Served
Team Size
Pros
- Deep specialization in construction, manufacturing, and distribution industries
- Proven results: 300+ leads in 90 days, 103 keywords on first page, 53% lower CPL
- Strong client relationships with long-term partnerships (5+ years)
- Full-service capabilities from SEO to web design to lead nurturing
Cons
- Relatively small team (10-49) may limit capacity for very large enterprises
- Niche focus on industrial B2B may not suit companies outside construction, manufacturing,
Client Review Analysis
Average rating 4.8 from Google Maps and Semrush. Clients praise professionalism, deep understanding of their business, and consistent results. Testimonials highlight long-term partnerships and successful website builds, rebrands, and marketing campaigns.