Mystrika
YOptima is a programmatic-first, full-funnel growth marketing platform for digital marketers and media agencies globally. It combines machine learning with human intelligence to discover unique audience insights and optimize results across the marketing funnel. It specializes in demand creation and performance marketing with productized offerings and bespoke consulting.
YOptima is a programmatic-first, full-funnel growth marketing platform founded in 2013. The agency serves digital marketers and media agencies globally, combining machine learning with human intelligence to discover unique audience insights and optimize results across the marketing funnel. YOptima leverages programmatic media to help brands expand targeted reach and deliver non-linear growth by optimizing for brand lift, search lift, and incrementality.
The agency operates with a team of fewer than 49 employees and maintains headquarters in Bengaluru, India, with additional offices in Owatonna, Minnesota, USA and Navi Mumbai, India. YOptima's minimum project budget ranges from $1,000 to $10,000, and its average hourly rate is available upon inquiry. The agency was founded in 2013 and has since built a portfolio serving both startups and enterprise clients.
YOptima offers services in digital strategy, digital marketing, PPC, media buying, social media marketing, advertising, video marketing, and direct marketing. Areas of expertise include advertising (adtech, B2C, broadcast video, DTC, out-of-home, promotional, TV), digital marketing (app marketing, growth marketing, lead generation, marketing analytics, consulting, strategy, shopper marketing), media buying (planning, out-of-home, print, radio, TV), PPC (Amazon, Bing, Google Ads, Spotify, Yahoo, YouTube), and social media (Facebook, Instagram).
The agency serves a wide range of industries including automotive, hospitality, manufacturing, restaurants, retail, software & IT services, travel, consumer goods, media & communications, and transportation & logistics. Client types range from startups and small businesses to medium businesses and enterprise/corporate organizations. Notable clients include Oyo, GoDaddy, HaloDoc, FreshWorks, Microsoft, McDonald's, Nissan, SanDisk, Vodafone, and Air Canada.
Google reviews give YOptima a 4.2 rating based on 25 reviews. Clients describe the team as hardworking with great transparency, and one review specifically highlights the agency's programmatic solution. The agency's focus on combining machine learning with human intelligence for audience insights is a recurring theme in client feedback.
YOptima's portfolio demonstrates success in both demand creation and performance marketing across multiple channels. The agency's productized offerings and bespoke consulting allow it to adapt to various client needs, from startups seeking growth to enterprises requiring sophisticated programmatic strategies.
Services
- Digital Strategy
- Digital Marketing
- PPC
- Media Buying
- Social Media Marketing
- Advertising
- Video Marketing
- Direct Marketing
Industries Served
Team Size
Pros
- Combines machine learning with human intelligence for audience insights
- Offers full-funnel growth marketing with programmatic media
- Clients include major brands like Microsoft, GoDaddy, and McDonald's
Client Review Analysis
Clients praise hardworking staff, transparency, and programmatic solutions.