X2

X2 is a brand virology agency founded in 2010, headquartered in Hong Kong with additional offices in Singapore and Shanghai. The agency describes itself as a team of "brand virologists" who engineer creative that spreads like a virus, breaking through audience defenses in a rapidly changing society. With a team of under 49 employees, X2 focuses on making brand messages contagious through emotional and experiential cross-platform solutions.

The agency's minimum project budget is $10,000 - $25,000 with an average hourly rate of $500. Founded in 2010, X2 has built a reputation for serving high-profile global clients across luxury and fashion sectors. The team includes experienced professionals with backgrounds in top global advertising agencies such as Ogilvy & Mather, Leo Burnett, and Jack Morton Worldwide.

X2 offers a comprehensive range of services including digital marketing, package design, print design, video production, public relations, graphic design, creative services, digital services, logo design, and branding. Their approach encompasses five key areas: communicating key brand messages through media management, content influencing through brand positioning and copywriting, visualizing through brand identity and packaging design, digital connecting through UX design and social media strategy, and creating live brand experiences.

The agency primarily serves the luxury and fashion industries, with a client list that includes Lenovo, Pernod Ricard, Huawei, Hong Kong Jockey Club, Formula E, Sun Hung Kai, Deutsche Bank, Landmark, Kering Group, AIA, China Mobile International, Blue, DBS, Mumm, Absolut, and Deloitte. X2's portfolio showcases projects such as the Absolut Global Creative Competition Launch Party, launching the first digital insurer BLUE in Hong Kong, and the Invest Hong Kong Brand Refresh.

No Google reviews are available for X2 on DesignRush. The agency's team bios highlight key leadership including founder Frank Chan with 17 years of global 4A experience, creative director Kit Chow with 10 years in advertising, and business development director Zoe Cheng who has managed projects for major brands.

X2's portfolio demonstrates work across digital marketing, package design, and print design, with notable projects including the HKJC 2018 FIFA World Cup campaign, Haitong International Sponsorship Activation, and Philip Morris International Road To Ultra. The agency positions itself as a partner for luxury and fashion brands seeking creative brand virology and cross-platform marketing solutions.