Mystrika
&why is a strategic design and technology studio that guides brands through transformative journeys from conceptualization to digital completion. The agency blends cutting-edge technology with thoughtful strategy and captivating design. Certified as a B Corp since 2022, &why focuses on sustainability and excellence.
&why is a strategic design and technology studio founded in 2009 and headquartered in Munich, Germany. The agency guides brands through transformative journeys from conceptualization to digital completion, blending cutting-edge technology with thoughtful strategy and captivating design. &why has been a certified B Corp since 2022, reflecting its commitment to upholding the highest social and environmental standards.
The agency operates with a team of under 49 employees and maintains a minimum project budget of $10,000 - $25,000 with an average hourly rate of $155. &why's diverse team includes creative minds, entrepreneurs, and industry experts who foster an environment of continual learning and growth. Through its innovation hub, Leap Studio, the agency explores new horizons, offering immersive experiences and pioneering solutions.
&why offers a comprehensive range of services including branding, web design, UI/UX design, web development, eCommerce development, SEO, CRO, design services, digital strategy, and VR/AR. Areas of expertise span branding (B2B branding, brand design, brand messaging, brand positioning, brand strategy), custom frameworks (Next.js, Node.js, React.JS, VueJS), custom languages (ARKit, ARToolkit, JavaScript, PHP, Python, SQL), digital marketing, no code development, product design (3D modeling, AI product development), SEO (B2B SEO, international SEO, technical SEO), software development, UI/UX (AI UI/UX design, dashboard design, usability testing), web design (AI web design, landing page design, responsive), and eCommerce (Medusa Commerce, Shopify Plus).
The agency serves a wide range of industries including AI, automotive, eCommerce, education, finance, manufacturing, nonprofit, software & IT services, consumer goods, and corporate services. Client types include startups, small businesses, medium businesses, and enterprise/corporate clients. &why bridges the gap between B2B and B2C, delivering compelling results across diverse sectors.
Google reviews give &why a 4.7 rating based on 15 reviews. Clients consistently praise the team's friendliness, dedication, and competence. One long-term client since 2017 notes "extremely satisfied" with quick, customer- and solution-oriented handling and transparent pricing. Another reviewer describes the collaboration as "extremely professional and characterized by clarity." The agency's portfolio includes notable projects such as the FreeNow platform redesign, #lastseen image research platform, KKL Luzern platform, and RoomPriceGenie product design. &why has received multiple awards including 16 Lovie Awards, 2 Red Dot Design Awards, 1 Webby Award, 1 Grimme Online Award, and 2 Anthem Awards.
Services
- Branding
- Web Design
- UI/UX Design
- Web Development
- eCommerce Development
- SEO
- CRO
- Design Services
- Digital Strategy
- VR/AR
Industries Served
Team Size
Pros
- Long-term client relationships with consistent positive feedback since 2017
- Transparent pricing and solution-oriented approach praised in multiple Google reviews
- Certified B Corp demonstrating commitment to social and environmental standards
Client Review Analysis
Google reviews highlight a friendly, dedicated, and competent team with transparent pricing and quick, solution-oriented handling. Clients appreciate the professional collaboration and excellent working atmosphere.