Mystrika
White Ink Creative is a boutique luxury brand identity and Showit website design studio founded by Ashleigh Luhr. The studio helps visionary business owners build a brand and online presence that reflects the calibre of their work. Services include custom brand identity and Showit websites, with a focus on interior design, wellness, architecture, law, and premium services industries.
White Ink Creative is a boutique luxury brand identity and Showit website design studio founded by Ashleigh Luhr, a designer with over 12 years of experience across leading design agencies and internationally recognised brands. The studio was founded in 2019 and is based in Newcastle, New South Wales, Australia, operating remotely. White Ink Creative has worked with over 300 businesses worldwide and has been featured in leading publications.
The studio accepts a limited number of projects each quarter to maintain a thoughtful, high-touch experience from discovery through to launch. Every project begins with a deep strategic discovery phase that uncovers the essence of the business, the people it serves, and its growth direction before any design element is created. The result is a brand identity and website that is both beautiful and strategically aligned for long-term growth.
Services include the Brand + Website Experience (comprehensive custom brand identity and Showit website, 6-12 weeks), the Brand Design Experience (standalone brand identity, 2-3 weeks), Website in a Week (semi-custom Showit website using a premium template foundation), and a curated collection of luxury Showit website templates for self-serve customisation. Additional expertise areas include brand messaging, brand positioning, brand strategy, naming, illustration, visual communication, Instagram marketing, B2B web design, landing page design, responsive design, and website redesign.
White Ink Creative works with founders and business owners in interior design, wellness, architecture, law, and premium services industries where reputation, positioning, and first impressions carry significant weight. Clients range from emerging founders building their brand for the first time to established businesses ready for a more elevated presence. Client types include startups, small businesses, and medium businesses across industries such as corporate services, boutique, design, beauty, home & garden, luxury, wellness & fitness, real estate, legal, and government.
The studio's portfolio includes brand design projects for clients such as Maison Gildea Consultancy, Intersecarsi Architecture and Interior Design, and Centre Wellness Psychotherapy, with project budgets ranging from $5,000 to $20,000 and timelines of one to two months. White Ink Creative has been featured on the She Designed Podcast and Brands on Cue, and has been recognised as a top graphic design firm by Pandia.
Services
- Graphic Design
- Branding
- Logo Design
- Package Design
- Print Design
- Creative Services
- Design Services
- Web Design
- Web Development
- Social Media Marketing
Industries Served
Team Size
Pros
- Deep strategic discovery phase ensures brand alignment before design begins
- Boutique luxury focus with high-touch client experience
- Founder has over 12 years of design experience across leading agencies