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Webb Marketing Services is a hotel digital marketing agency based in Bicester, Oxfordshire, founded by former Bespoke Hotels GM Craig Webb. It is a Google Verified Agency specializing in SEO, Google Ads, Meta Ads, GEO/AEO, and WordPress website design for independent hotels and serviced accommodation. The agency reports against bookings and revenue, charges fixed fees, and does not lock clients into contracts.
Webb Marketing Services is a hotel digital marketing agency headquartered in Bicester, Oxfordshire, United Kingdom. Founded in 2021 by Craig Webb, a former General Manager with 17 years at Bespoke Hotels, the agency brings deep operational hospitality experience to digital marketing. It is a Google Verified Agency that focuses on reducing OTA dependency and increasing direct bookings for independent hotels, boutique properties, country house hotels, exclusive use venues, and serviced accommodation providers across the UK.
The agency operates with a team of under 49 employees and charges a minimum budget under $1,000 with an average hourly rate of $35. It was founded in 2021 and has no lock-in contracts, no proprietary platforms, and no junior account managers. Clients own all accounts and websites built for them. The agency reports against bookings and revenue rather than traffic and impressions, and fees are fixed and transparent with no annual increases.
Webb Marketing Services offers a comprehensive range of services including digital marketing, SEO, web design, PPC, social media marketing, WordPress website design, conversion rate optimization, digital strategy, eCommerce, and digital services. Its areas of expertise cover branding, CMS platforms (WordPress, Headless CMS), custom frameworks (.Net, Laravel, React.JS), digital marketing (AI digital services, B2B, B2C, content creation, lead generation), PPC (Google Ads, Facebook, Instagram, LinkedIn, Bing), SEO (generative engine optimization, link building, local optimization, technical SEO), social media (Facebook, Instagram, LinkedIn, TikTok), and UI/UX design.
The agency serves a wide range of industries including hospitality, food and beverage, travel, eCommerce, beauty, restaurants, boutique properties, corporate services, professional services, and recreation and travel. Client types include startups, small businesses, medium businesses, and enterprise/corporate organizations. The agency also works with vacation rental owners, serviced accommodation operators, wedding venues, and local businesses across Oxfordshire and the wider UK.
Client reviews on Google are consistently 5-star, with five reviews displayed on the profile. Clients praise exceptional customer service, rapid response times, and Craig Webb's hospitality background. Specific reviews highlight successful website migrations, SEO training courses, and the agency's ability to improve site health and direct booking growth. One client noted that Craig's services are seen as an investment rather than a cost due to his understanding of host profitability.
The portfolio includes three projects: a vacation rental website design (under $5K, 3 months), hotel digital marketing and direct booking growth for The Wood Norton (under $5K, 12 months), and the agency's own website for hotel marketing (under $5K, 2 months). The agency has also been mentioned in The Sunday Times regarding small business views on AirPods and office culture.
Services
- Digital Marketing
- SEO
- Web Design
- PPC
- Social Media Marketing
- WordPress Website Design
- CRO
- Digital Strategy
- eCommerce
- Digital Services
Industries Served
Team Size
Pros
- Founder has 32 years hospitality experience including 17 as a GM at Bespoke Hotels
- Google Verified Agency
- No lock-in contracts; clients own all accounts and websites
- Reports against bookings and revenue, not traffic
- Fixed transparent fees that do not increase annually
- No junior account managers
Client Review Analysis
Clients praise exceptional customer service, rapid response times, and Craig's hospitality expertise. Reviews highlight successful website migrations, SEO training, and direct booking growth. All five Google reviews are 5-star.