Mystrika
We Are Pi is an independent global brand consultancy and studio headquartered in Amsterdam, partnering with ambitious brands across Europe, North America, and the Middle East. The agency works with clients that have a challenger spirit, combining strategic thinking with in-house creative execution.
We Are Pi is an independent global brand consultancy and studio founded in 2011 and headquartered in Amsterdam, Netherlands. The agency partners with ambitious brands across Europe, North America, and the Middle East, focusing on clients with a challenger spirit—whether insurgent brands taking on category leaders or established brands that refuse to act like incumbents.
The agency operates with a combined consultancy and studio model, handling both strategic thinking (brand positioning, platform development, cultural research) and creative execution in-house. This eliminates handoffs and dilution between strategy and production. We Are Pi has a team of under 49 employees and charges an average hourly rate of $180, with a minimal project budget of $25,000 to $50,000.
We Are Pi's primary service is advertising, but its expertise extends to brand strategy, creative development, and cultural research. The agency serves a wide range of industries including beer, consumer goods, automotive, delivery & takeaway, entertainment, fashion, food and beverage, fintech, finance, and health care. It works with medium businesses and enterprise/corporate clients.
The agency's global client roster includes Nike, Heineken, Virgin Active (UK & South Africa), Uber, Diageo, Ziina (Middle East), Lynk & Co (Europe), Jack Link's, Booking.com, and Patagonia. Notable work includes helping Virgin Active transform from a fitness brand to a social wellness company across multiple markets, building global platforms for Heineken, and launching challenger fintechs like Ziina across the Middle East.
We Are Pi's work has been recognised at Cannes Lions, D&AD, The Webby Awards, and The Drum. The agency has been named Ad Age Small Agency of the Year and Creative Pool Small Agency of the Year multiple times. It also publishes original cultural research, such as the report "The New Society Rules" in partnership with TEDxAmsterdam.
Google reviews give the agency a 4.8 rating from five reviews, with positive but brief comments. The portfolio includes advertising campaigns such as "Crois Pas Qu'On Dort" (budget $1M+, 75 months, 2025) and "Impatience Is A Virtue" (budget $100K-$250K, 5 months, 2025).
Services
- Advertising
Industries Served
Team Size
Pros
- Combines strategic brand consultancy with an in-house creative studio, eliminating handoffs between strategy and execution
- Works with major global brands including Nike, Heineken, Uber, Diageo, and Patagonia
- Award-winning work recognised at Cannes Lions, D&AD, The Webby Awards, and The Drum
Client Review Analysis
Google reviews are positive but brief, with comments like "Bananas", "Food top top service top 5 stars hop", and "Beautiful" from three reviewers.