Watauga Group

Watauga Group is a women-owned media agency headquartered in Orlando, Florida, with additional offices in Atlanta, Birmingham, and Nashville. The agency brings over two decades of advertising media expertise, focusing on attractions, destinations, and outdoor brands. It is certified by the WBENC and is recognized as one of the largest women-owned media agencies in North America.

The agency's core service is media planning and strategy, covering a full range of digital and traditional channels. These include broadcast TV and radio, OTT and streaming audio, out-of-home advertising, digital display, paid search, paid social, and sponsorships. Watauga Group creates full-funnel advertising strategies designed to drive brand awareness and action at every stage of the customer journey.

Watauga Group serves a variety of clients in the broadcast media industry, including major attractions, destinations, and outdoor recreation brands. Their client experience includes Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe. They have also worked with large consumer brand advertisers such as GM, The Home Depot, AT&T, Comcast, and Capital One.

The agency's audience specialties include B2B, B2C, multicultural segments, and generational groups such as Baby Boomers, Gen X, Millennials, and Gen Z. They also have expertise in sports marketing and diversity, and they partner with other agencies. Watauga Group is independently owned and operates with a team size of 10 to 49 employees.

As of the profile, Watauga Group has no client reviews and a rating of 0.0. The agency offers industry reports such as the Attraction Visitor Report and Refocus Your Customer Lens Report, which are available on their website. Their primary location is at 37 N Orange Avenue Suite 400 B, Orlando, Florida.