Mystrika
W.I.N. Marketing is a boutique influencer and content creator agency based in Miami, specializing in authentic storytelling and creator partnerships for lifestyle, hospitality, beauty, and wellness brands. Founded in 2019, the agency focuses on building long-term relationships between brands and creators to drive genuine engagement and measurable results.
W.I.N. Marketing (What I Need Marketing) is a Miami-based boutique agency that positions itself as an authentic influencer marketing partner for brands in the lifestyle, hospitality, beauty, and wellness spaces. Founded in 2019 by Merve Yalim, the agency brings over 12 years of luxury marketing experience to the table, focusing on meaningful storytelling and genuine creator relationships rather than transactional influencer placements. With a small, dedicated team of 1-9, W.I.N. offers a highly personalized service that appeals to brands looking for a hands-on partner who understands the nuances of aspirational branding.
The agency's core capabilities span influencer marketing and creator partnerships, social media strategy and management, content creation and UGC campaigns, brand ambassador programs, and experiential marketing including influencer dinners and product launches. They also provide campaign reporting and performance analysis, ensuring clients can track ROI. What sets W.I.N. apart is its commitment to authenticity: the agency prioritizes long-term relationships between brands and creators who genuinely align, rather than one-off sponsored posts. This approach is particularly effective for luxury hospitality, restaurants, beauty, fashion, wellness, interiors, and lifestyle brands.
Pricing is flexible, with no set budget minimums listed, making the agency accessible to small businesses, mid-market companies, and even enterprise clients. The agency works on a project basis and accepts any budget per project, though the small team size may limit the scale of campaigns they can handle simultaneously. Their geographic focus is the United States, and they operate in English.
W.I.N. Marketing is best suited for brands in the lifestyle, hospitality, beauty, and wellness sectors that value authentic storytelling and want a boutique agency that will invest time in understanding their vision. It's an excellent fit for companies launching new products or venues, building brand awareness through influencer partnerships, or seeking high-quality UGC and social content. The agency's client list includes recognizable names like Poshi, Farmasi, Urban Revivo, and Rossmann, indicating experience with both emerging and established brands.
Overall, W.I.N. Marketing offers a compelling option for brands that prioritize authenticity and relationship-driven influencer marketing over volume-based campaigns. While the small team and lack of public reviews may give some buyers pause, the agency's focused expertise and founder-led approach provide a strong value proposition for those seeking a dedicated, creative partner in the lifestyle and luxury space.
Services
- Influencer Marketing
- Social Media Marketing
- Content Creation
- Community Management
- Public Relations
- Facebook Advertising
- Instagram Marketing
- Social Media Monitoring
- Brand Ambassador Programs
- Experiential Marketing & Events
Industries Served
Team Size
Pros
- Works with a diverse roster of recognizable brands including Poshi, Farmasi, and
Cons
- Small team (1-9) may limit capacity for large-scale, multi-market campaigns.
- No public client reviews or case studies available on the Semrush profile, making