Mystrika
Velo is an award-winning, UK-headquartered B2B consultancy focused on helping complex international businesses earn a place on B2B buyers' shortlists. The agency specialises in technology, manufacturing, and professional services, serving B2B category leaders through growth, change, or transformation.
Velo is an award-winning, UK-headquartered B2B consultancy founded in 2010, built on the belief that being recommended is the ultimate marketing play for commercial success. The agency notes that 78% of B2B buyers shortlist just three vendors and 90% choose from that shortlist, and it helps ambitious brands earn and keep a place on that list. Velo specialises in complex, international businesses in niche spaces across technology, manufacturing, and professional services, especially where these sectors overlap.
The agency employs 50 to 99 people and works with a minimum budget of $25,000 to $50,000 at an average hourly rate of $150. Its headquarters are at The Old Wine Warehouse, 60 Weston Street, London, with additional offices at 136 Madison Avenue in New York City and The Base B in Amsterdam. The firm is led by MD, founder, and owner Paul Crabtree, an IDM-qualified senior sales and marketing professional who has held board positions in various marketing agencies since 2005.
Velo's service offering spans business consulting, branding, digital strategy, digital marketing, content marketing, event marketing, advertising, email marketing, AEO, and social media marketing. Its areas of expertise include B2B branding, brand positioning, account-based marketing, B2B lead generation, integrated marketing, B2B SEO, B2B PPC, market research, media buying, and AI content creation, among others.
The agency serves clients across energy and mining, manufacturing, construction, HR, insurance, higher education, industrial, and corporate services. Its clients are typically medium businesses and enterprise or corporate organizations, often B2B category leaders going through growth, change, or transformation whose value can be difficult to explain, hard to sell, and often overlooked.
Velo holds a 5.0 Google rating from 13 reviews, though the visible reviews describe apparel purchases such as caps, stickers, shirts, and sweatshirts rather than B2B consulting services. The agency's client roster includes Cisco, Sage, Halma, JM, McGraw Hill, ABM, and Anaplan, and it was named B2B Agency of the Year at the UK Agency Awards.
Services
- Business Consulting
- Branding
- Digital Strategy
- Digital Marketing
- Content Marketing
- Event Marketing
- Advertising
- Email Marketing
- AEO
- Social Media Marketing
Industries Served
Team Size
Pros
- Awarded UK Agency Awards B2B Agency of the Year
- Client roster includes Cisco, Sage, Halma, McGraw Hill, and Anaplan
- 5.0 Google rating from 13 reviews
Cons
- Visible Google reviews reference apparel products such as caps, stickers, and shirts rather than B2B consulting services, suggesting a possible review mismatch
Client Review Analysis
Velo holds a 5.0 Google rating from 13 reviews, though the visible reviews describe apparel purchases rather than B2B consulting work.