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UpSwell serves independent and franchise businesses whose growth is based on their ability to attract customers from their local communities. UpSwell helps drive the maximum number of customers for the 10,000 businesses it serves through data-driven, hyper-local digital and print marketing solutions. The full-service marketing agency has been serving clients since 2008 and has executed more than 150,000 successful campaigns.
UpSwell Marketing is a full-service direct marketing agency founded in 2008 and headquartered in Marietta, Georgia. The agency was formed through the 2020 merger of Mudlick Mail and Muscle Up Marketing, combining over 13 years of hyper-local marketing experience. UpSwell serves more than 10,000 independent and franchise businesses, executing over 150,000 campaigns focused on driving local customer acquisition.
The agency employs 100 to 249 professionals, including marketers, consultants, strategists, and creators. UpSwell offers a range of services including advertising, social media marketing, PPC, digital marketing, and SEO. Its expertise centers on data-driven, hyper-local digital and print marketing solutions designed to help businesses attract customers from their local communities.
UpSwell primarily serves independent and franchise businesses in industries such as automotive, fitness, and other local-service sectors. Notable clients include Meineke, BODYBAR, and TFG Automotive. The agency's approach combines direct mail, digital advertising, and search marketing to maximize customer reach within specific geographic areas.
Client reviews on Google give UpSwell a 4.8 out of 5.0 rating from 335 reviews. Positive feedback highlights professionalism, responsive support, and effective mailer campaigns that boost customer engagement. One negative review cites difficulty unsubscribing from mailings, though the majority of clients report satisfaction with the agency's service and results.
UpSwell's portfolio demonstrates a focus on measurable outcomes, with over 150,000 campaigns delivered since 2008. The agency emphasizes a partnership model, assigning dedicated consultants who provide strategic guidance and accountability throughout each campaign.
Services
- Advertising
- Social Media Marketing
- PPC
- Digital Marketing
- SEO
Industries Served
Team Size
Pros
- Data-driven hyper-local marketing approach
- Strong client support and responsiveness
- Proven track record with over 150,000 campaigns
Cons
- Some clients report difficulty opting out of mailings
Client Review Analysis
Generally positive, with clients praising professionalism, support, and results; one negative review cites difficulty unsubscribing from mailings.