Upside

Upside is a B2B SaaS web design agency founded in 2017 and headquartered in Amsterdam, Netherlands. The agency specializes in building websites for sales-led B2B SaaS companies with high-ticket products in the scale-up phase. Upside works with founders, marketers, and growth leads who want more from their website than a good first impression.

The agency solves three common problems: visitors not immediately understanding what a company does and for whom, attracting the wrong companies, and traffic not converting into demo requests. Upside's process delivers clear positioning, growth of the right traffic, and more qualified demo requests, with a direct impact on pipeline and annual recurring revenue.

Upside offers WordPress website design, web development, web design, and UI/UX design services. The team has expertise in CMS platforms (WordPress), custom frameworks (Laravel), and custom languages including backend development, front end web development, JavaScript, and PHP. UI/UX expertise covers interactive design, UX strategy, and user research, while web design expertise includes B2B, mobile-first, and website redesign.

The agency serves a range of industries including software and IT services, corporate services, finance, fintech, legal, government, and higher education. Client types include small businesses, medium businesses, and enterprise or corporate organizations. Notable clients include Autogrill, Transavia, Dutch Ministry of Health, TNO, and Amsterdam University of Applied Sciences.

Upside has a 5.0 rating on Google from 32 reviews. Clients consistently praise the agency's high level of knowledge, great service, critical thinking approach, quick response times, and top-quality delivery. One reviewer noted that Upside "goes further than just creating pixel-perfect websites" and "dare to be critical where necessary."

The portfolio includes custom WordPress websites for StoneCycling, Charco & Dique, Wolterinck, and Umon, as well as an accessible WCAG 2.1 AA government website, a government campaign website with a PDF generator, and an educational website for The Ministry of Compliance. The agency has also received awards including a CSS Design Awards Special Kudos and an Awwwards Honorable Mention.