Uncommon Heroes

Uncommon Heroes positions itself as a search marketing agency that breaks the typical agency mold. Based in London, they serve clients across the UK and Singapore, focusing on SEO and PPC. Their tagline "Not your typical Marketing Agency" reflects a philosophy built on listening, data analysis, and creative problem-solving. With a team of 10-49, they aim to be a catalyst for growth rather than just a service provider.

The agency's leadership brings over 20 years of experience each. CEO Rocco Vogel has worked at top agencies managing blue-chip accounts and client-side roles, while COO Michaela Marcham has a background in senior management, business planning, and optimisation. This blend of agency and client-side perspective gives them a practical understanding of what works in different business contexts.

Uncommon Heroes offers a comprehensive range of SEO services: technical SEO, local SEO, international SEO, link building, backlink management, and mobile SEO. Their PPC approach covers campaign audits, restructuring, and multi-platform advertising. They follow a structured four-step process for both SEO and PPC: listen and learn, data-driven analysis, technical audits, and customised plans. This methodology is designed to uncover hidden opportunities and align with business objectives.

Pricing is not publicly listed, but their Semrush profile indicates they accept any budget per project and any project duration. This flexibility suggests they can tailor engagements to different client sizes, from small businesses to enterprise. However, the lack of transparent pricing may require a consultation to understand costs.

The agency is best suited for companies in consumer goods, food & beverage, and health & wellness. Their experience spans both small SMEs and blue-chip companies, making them a good fit for mid-market businesses that want a partner who can scale with them. The small team size means clients get direct access to senior talent, but it may limit capacity for very large or multi-market campaigns.

Overall, Uncommon Heroes is a credible choice for businesses that value a consultative, data-driven approach to search marketing. Their emphasis on listening and customisation sets them apart from agencies that rely on cookie-cutter strategies. While the lack of public reviews and case studies is a minor drawback, their experienced leadership and clear methodology inspire confidence. For companies in their target industries looking for a dedicated SEO and PPC partner, Uncommon Heroes is worth a conversation.