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TRACCS is the largest independent public relations network in the Middle East and North Africa, with more than 275 professionals across 14 countries. Founded in 1998, the firm serves government, corporate and multinational clients with a full range of PR and marketing services.
TRACCS is the largest independent public relations network in the Middle East and North Africa, employing more than 275 professionals across 14 countries. Founded in 1998, the firm was created with the goal of building an indigenous Arab public relations industry and today employs the largest pool of Arabic-speaking PR professionals globally, with 85% of its staff being native Arabic speakers.
The firm operates from offices in Jeddah, Riyadh, Dubai, Kuwait, Doha, Muscat, Manama, Cairo, Beirut, Amman, Damascus and Marrakesh, with affiliate offices in Istanbul, Tunis and Algiers. Its headquarters is located in Jeddah, Saudi Arabia, and the team size ranges from 250 to 499 employees. Minimum budget and average hourly rate are available on request.
TRACCS offers a full range of services including public relations, social media marketing, digital marketing, SEO, content marketing, web design and business consulting. The multiple award-winning practice serves government, corporate and multinational clients, with a client roster that includes Four Seasons Hotels & Resorts, Toyota Motor Corporation, DHL, adidas, ClearTrip, Rotana Hotels & Resorts and MasterCard.
The firm was named the Best Consultancy to Work For in Continental Europe, Middle East and Africa by the Holmes Report in 2015 and continues to climb the ranks of the Holmes Report's annual list of the Top 250 Public Relations Firms in the world.
TRACCS holds a 4.2 Google rating based on 20 reviews. Review sentiment is mixed: some reviewers praise staff courtesy and describe the firm as reputable, while others report negative experiences, resulting in both 5.0 and 1.0 ratings.
Services
- Public Relations
- Social Media Marketing
- Digital Marketing
- SEO
- Content Marketing
- Web Design
- Business Consulting
Industries Served
Team Size
Pros
- Largest independent PR network in MENA with 275+ professionals across 14 countries
- Largest pool of Arabic-speaking PR professionals globally, with 85% native Arabic speakers
- Named Best Consultancy to Work For in Continental Europe, Middle East and Africa by the Holmes Report in 2015
Cons
- Mixed Google reviews with some low ratings
Client Review Analysis
Mixed Google reviews; some praise staff courtesy while others report negative experiences, overall 4.2 from 20 reviews.