Total Idea

Total Idea is a full-service branding and consulting agency founded in 2007 and headquartered in Novi Sad, Serbia. The agency positions itself as a partner for businesses seeking comprehensive brand development, from naming and logo design to digital marketing and event planning. Total Idea operates with a core team of under 49 employees and supplements its capacity through a network of outsourced associates and partnering agencies.

The agency's commercial profile indicates a minimum project budget of $10,000 to $25,000 and an average hourly rate of $69. This pricing structure positions Total Idea as a mid-range option for small to medium-sized businesses looking for integrated branding and marketing support. The agency has been active since 2007, giving it over a decade and a half of market experience.

Total Idea's service offerings span logo design, branding, graphic design, video production, creative services, package design, content marketing, and email marketing. The agency also lists areas of expertise in branding (naming), digital marketing (inbound marketing), and product design (industrial design). This breadth allows the agency to handle both strategic and executional aspects of a brand's presence.

The agency primarily serves small businesses, as indicated in its client types. Its client roster includes organizations such as Steinbeis - Europa - Zentrum (Germany), Stanova Stanztechnik GmbH (Germany), the Faculty of Sciences at the University of Novi Sad, Klett Publishing (Germany, Serbia), the European Affairs Fund of Autonomous Province of Vojvodina, the National Tourism Organisation of Serbia, Enterprise Europe Network Serbia, the University of Novi Sad, Danube Books (Germany), and the Tourism Organization of Novi Sad. These clients span education, publishing, tourism, and European affairs.

Client feedback sourced from Google gives Total Idea a 5.0 rating based on four reviews. One review from Stevan Savić praises the agency for very good communication, professional cooperation, and very good quality of service, specifically in organizing events and press conferences. No negative reviews are present in the profile.

The agency's portfolio is not detailed in the profile, but the client list and video thumbnails suggest experience in both corporate and public-sector projects. Total Idea's approach of combining in-house expertise with outsourced partnerships allows it to scale services according to client needs while maintaining a focus on brand success.