The SEO Coach

The SEO Coach is a South African SEO agency founded in 2023, operating remotely from Cape Town. The agency positions itself as a modern SEO specialist and coach, helping businesses navigate the evolving search landscape including AI Overviews, LLMs, and Generative Engine Optimisation. With a team of fewer than 49 employees, the agency maintains a hands-on approach by balancing coaching with direct client work.

The agency offers a minimum project budget under $1,000 and an average hourly rate of $50 per hour. This pricing structure makes it accessible to a wide range of clients, from startups to enterprise organisations. The SEO Coach was founded with the mission of "Making SEO Make Sense" and has built a client base that includes both large corporations and small to medium-sized enterprises.

Services provided include SEO, B2B SEO, International SEO, On-Page Optimization, SEO Consulting, and Technical SEO. The agency's expertise covers the full spectrum of search engine optimisation, with a particular emphasis on high-impact areas such as generative answer optimisation, user experience, and demonstrating unique authority. The SEO Coach also offers coaching programmes for solopreneurs and SEO students, focusing on content creation and fundamental SEO practices.

The agency serves a diverse set of industries including Finance, Fintech, AI, Boutique, Consumer Goods, Corporate Services, Food and Beverage, Education, eCommerce, and Hospitality. Client types range from startups and small businesses to medium businesses and enterprise or corporate clients. This broad industry and client base reflects the agency's ability to adapt its SEO strategies to different market segments.

The SEO Coach has not yet accumulated Google reviews, but its DesignRush profile lists a portfolio of clients including Hike Table Mountain, DG Properties, Eagles Team Building, WebsiteDoctors, PROpulsion SA, Hospitalio Recruitment, iVisa Travel, PAJ GPS, Account Insight, and FPISA. These clients span various sectors, demonstrating the agency's practical experience in delivering SEO results across different business contexts.