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The Qual Agency bridges the gap between digi-products, consumers, developers, and creative design using intelligent digital research methodologies. They offer market research, business consulting, and UI/UX design services. Founded in 2016, they have worked with brands like Zutari, ARC, FEENIX, Selcom, MTN, FNB.
The Qual Agency is a market research, business consulting, and UI/UX design firm founded in 2016 and headquartered in Cape Town, South Africa. The agency's mission is to cultivate thriving consumer digi-ecosystems by bridging the gap between digi-products, consumers, developers, and creative design. They employ intelligent digital research methodologies to unearth genuine consumer insights and bring them to life through agile insights activations.
The agency operates with a team of under 49 employees and offers services with a minimum budget of $1,000 to $10,000 and an average hourly rate of $25. Their comprehensive market research services include mobile market research methodologies, quantitative and qualitative surveys, digi-smart emerging markets analysis, market positioning, consumer profiling and segmentation, competitor USP differentiation, app/platform evaluations, and UI/UX evaluations.
The Qual Agency serves a diverse range of industries including eCommerce, entertainment, manufacturing, nonprofit, and software & IT services. They work with both small and medium businesses. Their client portfolio includes prominent brands and global research agencies such as Zutari, ARC, FEENIX, Selcom, MTN, FNB, Google, Standard Bank, Capitec, Naspers Labs, Girl Effect, Kantar SA, and MultiChoice.
Google reviews give the agency a rating of 4.8 out of 5 based on 13 reviews. Clients consistently describe the team as professional, friendly, intuitive, and efficient. Reviewers highlight the agency's attention to detail, responsiveness, and ability to deliver actionable insights that make a real impact. One client from The Travel Corporation noted that the research provided was thorough, strategically aligned, and played a critical role in shaping their direction.
The agency's founder, Lara Faris, brings over 12 years of experience as a qualitative market researcher and brand strategist, working with local and global brands across Africa. The Qual Agency has demonstrated particular strength in projects focused on emerging tech trends and impact strategy, as evidenced by their work with Naspers Labs on identifying pathways for skilled youth in South Africa.
Overall, The Qual Agency is well-suited for small to medium businesses seeking evidence-based market research, strategic consulting, and UI/UX design services, especially those operating in the eCommerce, entertainment, manufacturing, nonprofit, and software/IT sectors.
Services
- Market Research
- Business Consulting
- UI/UX Design
Industries Served
Team Size
Pros
- Professional and friendly team that delivers impactful insights
- Highly efficient with attention to detail and responsiveness
- Collaborative and agile approach to shifting timelines and objectives
Client Review Analysis
Google reviews are overwhelmingly positive, with clients highlighting the agency's professionalism, efficiency, actionable insights, and collaborative spirit. Specific praise for work with Google, Standard Bank, Capitec, Naspers Labs, and The Travel Corporation.