The New Standard

The New Standard is an integrated marketing communications agency founded in 2023 by seasoned professionals Chris Suttenfield and Thiago Carneiro. The agency brings 42 collective years of industry experience and maintains a presence in 9 LATAM countries, with headquarters in Sao Paulo, Brazil, and an additional office in Dubai, United Arab Emirates. The team has under 49 employees and focuses on elevating brand voices through strategic communications.

The agency offers a comprehensive range of services including public relations, reputation management, digital strategy, branding, creative services, and digital services. Areas of expertise span audio production (podcast production), branding (B2B branding, brand design, messaging, positioning, strategy, naming, product marketing), CMS platforms (WordPress), creative copywriting and strategy, custom frameworks (Zend), digital marketing (Amazon, copywriting, marketing strategy), media buying (planning, out-of-home, print, radio, TV), mobile app development (hybrid), PR (AI public relations, B2B PR, corporate communications, crisis management, digital PR, event management, medical communications, online reputation management), product design (AI product development), SEO (Amazon SEO), video production (interviews, scriptwriting, social media videos, video directing), and web design (landing page design).

The New Standard serves a diverse set of industries including food and beverage, retail, automotive, manufacturing, energy and mining, agriculture, fintech, consumer goods, beauty, and education. The agency works with small businesses, medium businesses, and enterprise or corporate clients. Notable clients in its portfolio include Unicef, Nestle, Nissan, and Pizza Hut.

Client feedback on Google is uniformly positive, with a 5.0 rating from 7 reviews. Reviewers describe the agency as "incredible" with "super competent professionals and impeccable service," "a really professional team" that "delivered great results," and "absolute professionals backed by experience, passion and creativity." Clients highlight the agency's ability to meet tight deadlines and deliver on promises.

The agency's minimum project budget is $10,000 to $25,000, with hourly rates available on inquiry. The New Standard positions itself as a gateway to impactful growth in communication and marketing, helping clients drive conversations further through integrated strategies.