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The Michael Alan Group is a full service, award-winning, non-traditional marketing and event production company with offices in New York City and Los Angeles. Core competencies include stunts and events, product launches, national tours, promotional partnerships, street teams, and drive-to-retail tactics. The agency has been named among the Top 100 event marketing firms nine years in a row.
The Michael Alan Group is a full-service, award-winning non-traditional marketing and event production company with offices in New York City and Los Angeles. The agency focuses on creating memorable brand experiences through stunts, product launches, national tours, and promotional partnerships. It has been recognized as one of the Top 100 event marketing firms for nine consecutive years by multiple trade publications.
The agency's core competencies include event marketing, guerrilla marketing, street teams, and drive-to-retail tactics. The Michael Alan Group also offers product launches and national tours, helping brands connect with consumers in unconventional ways. The principles of the agency authored "Guerrilla Marketing For Dummies," a book that has been published in several languages and is used in college marketing curriculums.
The Michael Alan Group serves a diverse client base that includes high-profile lifestyle and entertainment brands, as well as leading advertising agencies and PR firms. The agency produces programs and events both nationally and internationally, leveraging its expertise in non-traditional marketing to drive engagement and results.
The agency has been named among the Top 100 event marketing firms nine years in a row by multiple trade publications. Its principles are often asked to speak or lecture on industry topics, further establishing the agency's thought leadership in the event marketing space.
The Michael Alan Group is headquartered at 22 West 38th Street in New York, NY, with additional operations in Los Angeles. The agency can be reached by phone at 212-563-7656 or via email at [email protected]. Its website provides more information on services and past projects.
As of the latest data, the agency has no client reviews on Agency Spotter, and its rating is 0.0. The agency has 10 to 49 employees and is verified on the platform.
Services
- Event Marketing
- Product Launches
- National Tours
- Promotional Partnerships
- Street Teams
Team Size
Pros
- Award-winning non-traditional marketing and event production company
- Named among Top 100 event marketing firms nine years in a row
- Authors of Guerrilla Marketing For Dummies