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The McRae Agency is a full-service marketing communications and branding firm founded in 1995 based in Scottsdale, Arizona. It focuses on new product and service launches across consumer products and technology. The agency is led by Beth McRae with over 30 years of public relations experience.
The McRae Agency is a full-service marketing communications and branding firm founded in 1995 and based in Scottsdale, Arizona. The agency positions itself as a boutique firm that offers the broad experience of a large agency while maintaining the level of service expected from a smaller shop. It has worked with clients across consumer products and technology, with a particular focus on new product and service launches.
The agency is led by founder and CEO Beth McRae, who has over 30 years of public relations experience and holds an MBA. Unlike many larger agencies, Beth McRae is fully involved in each account, ensuring clients benefit from her expertise and proven track record. The agency has never laid off a team member during economic downturns, reflecting a commitment to its team.
The McRae Agency offers services in public relations, social media marketing, branding, SEO, and email marketing. Areas of expertise include brand messaging and strategy, AI and B2B PR, corporate communications, digital PR, event management, online reputation management, construction SEO, and social media consulting across platforms like Facebook, Instagram, LinkedIn, and TikTok.
The agency serves a diverse range of industries including arts, luxury, nonprofit, real estate, retail, restaurants, manufacturing, corporate services, construction, and boutique. Its client types range from startups and small businesses to medium businesses and enterprise/corporate organizations. Notable clients include Diversified Partners, The Joy Bus, Lexie's Voice Nonprofit, Solatube International, KB Home, The Phoenix Art Museum, Kingspan Light + Air, Red Bull, and CBRE.
Client reviews on Google are consistently positive, with a 5.0 rating from 4 reviews. Clients praise the agency's PR expertise, professionalism, responsiveness, and long-term partnership. One review from Elizabeth Walton highlights the agency's role in elevating the Phoenix Symphony Gala through strategic PR planning and excellent media coverage.
The agency's portfolio includes a public relations case study for OPTIM-R E (2025-2026) with a budget under $5,000 over 9 months. The McRae Agency has also been featured in press mentions including Arizona Digital Free Press, Scottsdale Independent, Arizona Foothills Magazine, and Phoenix Business Journal, celebrating its 30 years of excellence in public relations.
Services
- Public Relations
- Social Media Marketing
- Branding
- SEO
- Email Marketing
Industries Served
Team Size
Pros
- Beth McRae is fully involved in each account, avoiding bait-and-switch.
- The agency has never laid off a team member during economic downturns.
- Over 30 years of PR experience combined with an MBA.
- Boutique firm offering broad agency experience with personalized service.
Client Review Analysis
Clients praise the agency's PR expertise, professionalism, and long-term partnership. Google rating 5.0 from 4 reviews.