The Introduction

The Introduction is a B2B event management and business development consultancy based in Amsterdam, Netherlands. Founded in 2016, the agency specializes in connecting senior leaders worldwide through high-quality, sales-driven networking events. It operates with a team of under 49 employees and maintains a global reach across Europe, the United States, South Africa, and Asia.

The agency offers services in event marketing and content marketing, with areas of expertise including PR expertise (event management) and social media expertise (influencers). The Introduction creates bespoke events and programs tailored to unique client needs, leveraging a network of over 11,000 leaders across multiple industries to facilitate strategic introductions that drive business growth.

The Introduction serves clients in the entertainment, spirits and wines, and food and beverage industries. The agency helps brands and agencies expand their reach, acquire new clients, and discover potential partners through targeted outreach campaigns. By focusing on peer-to-peer networking, The Introduction builds stronger relationships between brands and agencies, setting the foundation for future collaborations.

The agency's commercial profile indicates a minimal budget of $10,000 - $25,000 and an average hourly rate of $149/hr. The Introduction has over 16 years of experience in the industry, combining in-depth industry knowledge with a personalized touch to ensure every connection is meaningful and beneficial. The agency continues to evolve its services to meet the changing needs of the creative industry.