The Fantastical

The Fantastical is an advertising and branding agency founded in 2012 and headquartered in Boston, Massachusetts. The agency describes itself as combining reality with something magical to create great brands. It operates with a team of under 49 employees and maintains a minimum project budget of $50,000 with an average hourly rate of $200.

The agency works closely with its research and strategy group Brandigo to provide foundational clarity in brand strategy, research, and branding. Services include brand positioning, qualitative and quantitative brand research, brand essence development, brand identity and design development, and evaluation of brand models, targets, and messaging architectures. The Fantastical offers digital marketing, branding, creative services, social media marketing, and digital strategy, with a specific expertise in naming.

The Fantastical has over 25 years of combined brand-building experience and has worked with a wide range of B2C, B2B, and D2C brands. Notable clients include Four Seasons Hotels & Resorts, Zappos, Veracode, Intralinks, Zenoti, MassMutual, MINDBODY, Panera, White Elephant Resorts, Sam Adams, iRobot, and Tripadvisor. The agency primarily serves the travel industry but has experience across multiple sectors.

The leadership team includes partners who have held key roles at industry-leading agencies such as MullenLowe, WPP, Team Detroit, Chiat/Day, Vidy, VICE Media, Hal Riney, Cramer Krasselt, and McCann Erickson. The team is described as creative adults who consistently produce innovative, business-driving, award-winning integrated creative work.

Client reviews on Google give the agency a 5.0 rating from four reviews. One reviewer praised the agency's attention to detail and execution as perfection from conception to delivery, calling the team the most talented and responsive they have worked with. The reviewer highly recommended The Fantastical.

The agency's portfolio includes a digital marketing project for White Elephant Resorts. The Fantastical also lists clients such as Zenoti, SentientJet, and Prosper. The agency maintains a presence on Facebook, LinkedIn, and Instagram.