The Ethical Agency

The Ethical Agency (TEA) is an award-winning, B Corp-certified creative and digital agency founded in 2017. It operates from offices in Cape Town, South Africa, and London, United Kingdom, serving impact-driven and sustainable organisations across 25 countries. The agency holds the 2nd highest B Impact Score in South Africa (111.7) and is the only agency in Africa recognised by the Green Web Foundation for hosting websites on 100% renewable energy.

The agency employs under 49 people and maintains a 5.0 Google rating with 69 five-star reviews. Its minimum budget and hourly rate are listed as "Inquire", meaning pricing is customised per project. TEA is trusted by major global organisations including the World Bank, WWF, Greenpeace, the United Nations, GIZ, and the Presidency of South Africa.

TEA specialises in graphic design, ESG and sustainability communication, low-carbon web development, video production, and impact-driven digital marketing. Its service offerings include branding, logo design, digital services, graphic design, web design, web development, WordPress website design, SEO, design services, and video production. Areas of expertise span branding (B2B branding, brand design, brand messaging, brand strategy, naming), CMS platforms (WordPress), custom languages (PHP), digital marketing (B2B, content creation, copywriting, digital advertising, inbound marketing, lead generation, marketing strategy, SEM), graphic design (illustration, visual communication), SEO (link building, local optimization, on-page optimization, SEO consulting, technical SEO), site builders (Wix), UI/UX (dashboard design, interactive design, UX strategy, usability testing), web design (B2B, mobile first, responsive, website redesign, eCommerce), and eCommerce (WooCommerce).

The agency serves a wide range of industries including finance, government, design, media and communications, energy and mining, arts, nonprofit, software and IT services, retail, and HR. Its client types include startups, small businesses, medium businesses, and enterprise or corporate clients. TEA is particularly focused on organisations working in circular economies, wildlife conservation, global development, and climate action.

Client reviews from Google consistently praise the agency's efficiency, responsiveness, creativity, and professionalism. Reviewers note that TEA delivers visually striking designs that align closely with client missions and values, and that the collaborative process is smooth and professional. Multiple clients express intent to continue working with the agency on future projects.

The agency's portfolio includes work for GCX, The World Bank, WWF, The Presidency of South Africa, Phoenix Group, The Mail & Guardian, The Environmental Justice Fund, National Business Initiative, GreenCape, JUST, and ICLEI. TEA has also received awards including a Creative Pool Annual 2023 shortlist publication and the Charge Awards Organisation of the Year 2023.