Mystrika
The Digital Dept. is an influencer marketing agency formed from the merger of Be Social and Socialyte. It manages a portfolio of over 200 digital talent and focuses on brand and creator partnerships, brand strategy, and events.
The Digital Dept. is an influencer marketing agency formed in 2023 through the merger of Be Social and Socialyte, two top influencer companies. The agency positions itself as a leading destination for strategic connections between brands and creators, managing a portfolio of over 200 digital talent with a social footprint reaching hundreds of millions. Its focus areas include brand and creator partnerships, brand strategy, and events.
The agency is headquartered at 1840 Century Park E Suite 200, Los Angeles, California, with an additional office at 600 3rd Avenue 23rd Floor, New York City. It employs between 50 and 99 people. Minimum budget and hourly rate are listed as "Inquire," meaning clients must contact the agency directly for pricing details.
Services offered include social media marketing, digital marketing, digital strategy, and event marketing. Areas of expertise cover content creation, marketing strategy, influencer marketing, Instagram, social media consulting, and TikTok. The agency serves clients across beauty, consumer goods, food and beverage, recreation and travel, and retail industries. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations.
The Digital Dept. has worked with notable brands such as H&M, Dr Pepper, Etsy, Keurig, and Armani Beauty. Press mentions include coverage in Women's Wear Daily, Business Insider, CEO Weekly, and Business of Fashion, highlighting the merger and the agency's role in the influencer economy.
Google reviews give the agency a 4.0 rating from six reviews. One client praised a beauty brand influencer campaign that achieved nearly 100% conversion on product distribution to YouTubers, Instagrammers, and bloggers, calling the agency quick, efficient, and effective. However, another reviewer described staff as angry, rude, and discriminatory, and warned of blacklisting from industry events for criticism. The mixed sentiment reflects both strong campaign results and concerns about workplace culture.
Services
- Social Media Marketing
- Digital Marketing
- Digital Strategy
- Event Marketing
Industries Served
Team Size
Pros
- Formed from merger of top influencer agencies Be Social and Socialyte
- Portfolio of 200+ digital talent with social footprint in hundreds of millions
- Positive client review citing near 100% conversion on influencer campaign for beauty brand launch
Cons
- Some Google reviewers report rude and discriminatory behavior from staff, and blacklisting from industry events for criticism
Client Review Analysis
Mixed Google reviews; some clients praise effective influencer campaigns while others report negative staff interactions.