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The Campus Agency Branding & Design agency logo

The Campus Agency

Branding & Design Boston, MA, United States
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The Campus Agency is a nontraditional media and marketing agency specializing in the student market. It owns and operates CollegeFest, the most heavily attended back-to-school event in New England. CEO Paul Tedeschi has over 25 years of youth marketing experience.

The Campus Agency is a nontraditional media and marketing agency that specializes in reaching the student market. Founded by CEO Paul Tedeschi, a veteran youth marketer with over 25 years of experience, the agency focuses on creating innovative campaigns that drive brand awareness, customer acquisition, and sales among college students. Tedeschi previously founded Collegiate Advantage and co-founded Mr. Youth (now MRY), where he managed large-scale programs for clients like Microsoft, Ford, and Citi Bank.

The agency owns and operates CollegeFest, the most heavily attended back-to-school event in New England. Held in Boston, CollegeFest attracts thousands of college students each year and features live music, free swag, and activations from local and national sponsors. This event serves as a flagship platform for brands to engage directly with the student demographic.

The Campus Agency offers a range of services including partnership marketing, on-campus marketing initiatives, spring break marketing, and brand ambassador programs. The team has deep connections within the college space and extensive experience in building partner relationships and executing student-focused deals. The agency is based in Boston, Massachusetts, with a team of fewer than ten employees.

The agency has not yet received any client reviews on Agency Spotter, and its rating is currently 0.0. No specific industry experience is listed, but the agency's focus is exclusively on the college student market. The Campus Agency is best suited for brands looking to build awareness and engagement among young adults through experiential and on-campus marketing tactics.

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Services

  • Experiential Marketing
  • Partnership Marketing
  • On-Campus Marketing
  • Spring Break Marketing
  • Brand Ambassador Programs

Team Size

Fewer than 10

Pros

  • Deep understanding of the college market and broad connections in the college space
  • Extensive experience in student deals and building partner relationships
  • Owns and operates CollegeFest, a major back-to-school event in New England

Frequently Asked Questions

The Campus Agency works with brands seeking to reach college students through experiential marketing, partnerships, and on-campus events.
The agency designs and manages on-campus initiatives such as brand ambassador programs, sampling, and event activations at colleges across the United States.
CollegeFest is a back-to-school event in Boston featuring live music and free swag; brands can sponsor or activate at the event to engage thousands of students.
Yes, the agency recruits and manages student brand ambassadors to promote products and services on campus.
The agency tracks metrics like student engagement, brand awareness, and sales lift through surveys, foot traffic, and partner feedback.
Campaigns vary from single-day events to semester-long programs, depending on client goals and budget.
Yes, the agency runs national campaigns and has experience with spring break marketing and events across the country.
The Campus Agency has executed spring break marketing programs that place brands in high-traffic vacation destinations to reach college students.
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