Mystrika
The Backbone Company is a design studio that builds strong brands through research and collaboration. They co-create impactful brands by unearthing a brand's true purpose. Founded in 2017, the agency serves startups, medium businesses, and enterprises.
The Backbone Company is a design studio founded in 2017 and based in Cebu City, Philippines. The agency's name reflects its design philosophy of building strong brands at the core that drive culture forward. They begin every project with in-depth research and collaborative sessions to uncover a brand's true purpose and build a foundation from the ground up.
The agency operates with a team of under 49 employees and offers a minimal budget range of $1,000 to $10,000 with an average hourly rate of $50 per hour. Their services span product design, package design, branding, creative services, logo design, graphic design, digital services, web design, digital strategy, and digital marketing. Areas of expertise include branding (B2B branding, brand design, messaging, strategy, naming), creative copywriting, illustration, photography, UI/UX (interactive design, UX strategy, usability testing, user research), video production (2D animation, explainers, scriptwriting, storyboarding), and web design (adaptive, responsive, eCommerce).
The Backbone Company primarily serves the Food and Beverage industry but has also worked with automotive, events, and product packaging clients. Their client types include startups, medium businesses, and enterprise or corporate organizations. Notable clients listed include 22 Tango, Crossroads, Ramon Aboitiz Foundation Incorporated, Aroma Art Atelier, Create Cebu, Cebu City Public Information Office, Island Girl, Romoza Home, Blaggo Technologies, and Pacific Traders Manufacturing Corporation.
Google reviews give the agency a perfect 5.0 rating from nine reviews. Clients praise exceptional rebranding experiences, noting the team's creativity, professionalism, and deep understanding of brand vision. One automotive client described the rebranding as "nothing short of outstanding" and highlighted the fresh, modern identity that elevated their brand presence. Another client appreciated how easy it was to work with the team and how they balanced fulfilling the client's vision while offering great suggestions for the target audience.
The agency is described by reviewers as a "creative explorer, a design studio in the Pacific, a brand builder, a way of thinking and culture-forward" and is noted as a company led by women. Their portfolio includes work for the Pamutan Trailfest 2024 rebranding, where they provided a full race identity that supported outdoor and conservation advocacies. The Backbone Company also has expertise in CMS platforms like WordPress and site builders such as GoDaddy and Squarespace.
Services
- Product Design
- Package Design
- Branding
- Creative Services
- Logo Design
- Graphic Design
- Digital Services
- Web Design
- Digital Strategy
- Digital Marketing
Industries Served
Team Size
Pros
- Strong rebranding expertise with proven results for automotive and event clients.
- Easy collaboration and ability to balance client vision with audience insights.
- Women-led creative studio with a culture-forward approach.
Client Review Analysis
Clients consistently rate 5.0 on Google, highlighting exceptional rebranding, seamless collaboration, and professional results.