Tanj is a brand naming and brand language agency founded in 2009. It has named over 1,000 brands including Wii, Bravia, and Ally. The agency focuses exclusively on naming and brand language, not generalist branding.
Tanj is a brand naming and brand language agency founded in 2009. The agency focuses exclusively on naming, distinguishing itself from generalist agencies that offer naming as a side service. Tanj has named over 1,000 brands and reports that its clients collectively represent over $2.4 trillion in market value.
The agency is headquartered in New York City, New York, and operates with a team of fewer than 49 employees. Tanj charges an average hourly rate of $250 and requires an inquiry for minimum project budgets. The agency has delivered $26 billion in brand-driven growth and helped secure $2 billion in startup funding.
Tanj's services include branding, brand messaging, brand strategy, and naming. The agency's areas of expertise are concentrated in branding expertise, with a focus on creating names that withstand legal, cultural, and global scrutiny. Tanj serves industries such as consumer goods, corporate services, media and communications, and retail.
The agency works with small businesses and medium businesses. Notable clients include Capital One, Ally Financial, Nintendo, Turner Classic Movies, Konica Minolta, TATA Motors, Lamborghini, McKesson, Nestle, and Weber-Stephen. Tanj's portfolio features well-known names like Wii, Bravia, Ally, Natural Bliss, and Turner Classic Movies.
No Google reviews are available for Tanj on DesignRush. The agency has received multiple awards, as shown in its profile, but specific award details are not provided.
Tanj's portfolio demonstrates its naming work for major global brands. The agency claims to be the number one naming partner for agency leaders in brand and design, and it has generated trillions of global impressions for its clients.
Services
- Branding
- Brand Messaging
- Brand Strategy
- Naming
Industries Served
Team Size
Pros
- Named over 1,000 brands including major names like Wii and Bravia
- Clients represent over $2.4 trillion in market value
- Delivered $26 billion in brand-driven growth