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Tanj Branding & Design agency logo

Tanj

Branding & Design New York City, New York, United States
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Tanj is a brand naming and brand language agency founded in 2009. It has named over 1,000 brands including Wii, Bravia, and Ally. The agency focuses exclusively on naming and brand language, not generalist branding.

Tanj is a brand naming and brand language agency founded in 2009. The agency focuses exclusively on naming, distinguishing itself from generalist agencies that offer naming as a side service. Tanj has named over 1,000 brands and reports that its clients collectively represent over $2.4 trillion in market value.

The agency is headquartered in New York City, New York, and operates with a team of fewer than 49 employees. Tanj charges an average hourly rate of $250 and requires an inquiry for minimum project budgets. The agency has delivered $26 billion in brand-driven growth and helped secure $2 billion in startup funding.

Tanj's services include branding, brand messaging, brand strategy, and naming. The agency's areas of expertise are concentrated in branding expertise, with a focus on creating names that withstand legal, cultural, and global scrutiny. Tanj serves industries such as consumer goods, corporate services, media and communications, and retail.

The agency works with small businesses and medium businesses. Notable clients include Capital One, Ally Financial, Nintendo, Turner Classic Movies, Konica Minolta, TATA Motors, Lamborghini, McKesson, Nestle, and Weber-Stephen. Tanj's portfolio features well-known names like Wii, Bravia, Ally, Natural Bliss, and Turner Classic Movies.

No Google reviews are available for Tanj on DesignRush. The agency has received multiple awards, as shown in its profile, but specific award details are not provided.

Tanj's portfolio demonstrates its naming work for major global brands. The agency claims to be the number one naming partner for agency leaders in brand and design, and it has generated trillions of global impressions for its clients.

Services

  • Branding
  • Brand Messaging
  • Brand Strategy
  • Naming

Industries Served

Consumer Goods Corporate Services Media & Communications Retail

Team Size

Under 49

Pros

  • Named over 1,000 brands including major names like Wii and Bravia
  • Clients represent over $2.4 trillion in market value
  • Delivered $26 billion in brand-driven growth

Frequently Asked Questions

Tanj provides brand naming and brand language services, including name creation, brand messaging, and brand strategy.
Tanj has fewer than 49 employees.
Tanj is headquartered at 219 33rd St., New York City, New York 11232, United States.
Tanj requires an inquiry for minimum budget and charges an average hourly rate of $250.
Tanj has named over 1,000 brands, helped secure $2 billion in startup funding, and delivered $26 billion in brand-driven growth.
Tanj serves consumer goods, corporate services, media and communications, and retail industries.
Tanj uses a high-velocity, high-rigor process that ensures names stand up to legal, cultural, and global scrutiny.
Tanj focuses 100% on brand naming and brand language, unlike generalist agencies that also do naming as a side service.
Yes, Tanj works with startups and provides a process that keeps momentum while ensuring rigorous naming standards.
Notable names include Wii (Nintendo), Bravia (Sony), Ally (Ally Financial), and Natural Bliss (Coffee Mate).
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