Mystrika
Sundberg-Ferar is an industrial design agency founded in 1934. The firm helps clients develop products that create emotional engagement. It primarily serves the automotive industry.
Sundberg-Ferar is an industrial design agency based in Walled Lake, Michigan. Founded in 1934, the firm has provided product development services for over eight decades, working with clients to create differentiated products.
The agency’s design philosophy revolves around creating emotionally resonant products, avoiding bland “porridge” designs that lack appeal. Sundberg-Ferar believes that strong emotional attachment drives consumer purchase decisions, and its process incorporates research into consumer emotions to guide product development.
Core services center on industrial design, with the agency citing seven internal disciplines that collaborate on each project. Sundberg-Ferar aims to help clients gain competitive advantage through the quick introduction of unique and extraordinary products. The firm has specific experience in the automotive industry, though its methodology can apply to other consumer product sectors.
Sundberg-Ferar maintains a professional presence on LinkedIn and Facebook. It can be reached by phone at +1 248-366-8570 or by email at [email protected]. The agency currently has no client reviews on the platform, so independent feedback on its work is not available.
Services
- Industrial Design
Industries Served
Team Size
Pros
- Established in 1934 with decades of product design experience
- Design methodology focused on emotional consumer engagement
Cons
- No client reviews are available to evaluate agency performance