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Sullivan is a brand and marketing firm that transforms complex businesses into clear, compelling brands. Founded in 1990 by Barbara Apple Sullivan, the agency uncovers the human side of complex organizations to connect meaningfully with audiences.
Sullivan is a brand and marketing firm founded in 1990 by Barbara Apple Sullivan. The agency specializes in transforming complex, hard-to-understand businesses into clear, compelling, and easy-to-love brands. Rather than focusing solely on broad awareness, Sullivan strategically leverages branding to engage customers at critical decision-making moments, delivering clarity and impact where it matters most.
The agency is headquartered in New York City at 292 Madison Avenue, 21st Floor, and employs between 250 and 499 people. Sullivan's minimum budget and average hourly rate are listed as Inquire, meaning pricing is provided on a custom basis. The agency has been operating for over three decades, building a strong reputation for uncovering the human side of complex organizations.
Sullivan offers a range of services including Branding, Digital Marketing, Digital Services, Design Services, Print Design, and VR/AR. Within branding, the agency's areas of expertise include Brand Design, Brand Strategy, and Naming. These capabilities allow Sullivan to help clients create clear, compelling brand identities that resonate with their audiences.
The agency serves a diverse set of industries: Nonprofit, Corporate Services, Software & IT Services, Insurance, Fintech, Finance, Retail, Consumer Goods, Hospitality, and Media & Communications. Sullivan works with Small Businesses, Medium Businesses, and Enterprise / Corporate clients. Notable clients include Duke University, Osaic, Crown Castle, Longfellow, Lehigh University, American University, Capital Group, Cornell Tech, and Evergreen Trading.
Sullivan has a 5.0 Google rating from 2 reviews. One review from IBRAHIM ADAN, sourced from Google, mentions "Transport and logistics." The agency's portfolio includes a brand strategy project for Longfellow, demonstrating its ability to deliver strategic branding work for complex organizations.
Services
- Branding
- Digital Marketing
- Digital Services
- Design Services
- Print Design
- VR/AR
Industries Served
Team Size
Pros
- Over 30 years of experience in branding complex organizations
- Large team of 250-499 employees
- Strong reputation for uncovering the human side of complex businesses
Client Review Analysis
Google rating of 5.0 from 2 reviews. One review mentions transport and logistics.