Founded in 2001 by Jochen Backs, formerly of IDEO and Design Continuum, this San Francisco based product design firm helps companies achieve competitive advantage through product innovation. STUDIO BACKS delivers product design and experiences in consumer, computer, packaging, medical and houseware industries. The firm integrates industrial design and strategic thinking to create lifestyle-centered solutions for clients such as Samsung and Logitech.
STUDIO BACKS San Francisco is a product design firm founded in 2001 by Jochen Backs, a former principal at IDEO and Design Continuum. The agency is headquartered at 524 Washington Street in San Francisco, California, and operates with a team of fewer than 10 professionals. The firm focuses on helping companies achieve competitive advantage through product innovation, employing a user-centered design methodology that integrates industrial design and strategic thinking.
The agency’s core service is innovation, delivered through product design, industrial design, user-centered design, and packaging design. STUDIO BACKS works across a range of industries including consumer products, computer hardware, medical devices, housewares, packaging, furniture, and food and beverage. Project examples include monitors, cameras, and packaging for clients such as Samsung, Logitech, and Vaska.
STUDIO BACKS has no client reviews on Agency Spotter and holds a rating of 0.0. The firm’s strengths include its founder’s pedigree from top design firms and its disciplined user-centered approach. No limitations are documented in the source profile. The agency is best suited for companies seeking product innovation and industrial design services, from startups to established brands.
Services
- Product Design
- Industrial Design
- User-Centered Design
- Packaging Design
- Medical Device Design
Industries Served
Team Size
Pros
- Founded by Jochen Backs, formerly of IDEO and Design Continuum
- Employs user-centered design methods for innovative products