Mystrika
Founded by Irish journalists in 2010 and acquired by News Corp in 2013, Storyful is a premium social media contextualization and verification agency serving media, brands, and communications clients. The company operates from offices in Dublin, New York, Los Angeles, London, and Sydney with a team of 100 to 249 employees.
Storyful was founded in 2010 by Irish journalists as the first social media newswire, built to break news faster and use social content to add context to reporting. The agency was acquired by News Corp in 2013 and has since become a premium service for media, brands, and communications clients. Storyful describes itself as a leader in social media contextualization and verification.
The company is headquartered at 76 Lower Baggot Street in Dublin, Ireland, with additional offices in New York City, Los Angeles, London, and Sydney. Storyful employs between 100 and 249 people. Its reported minimum budget is $1,000 to $10,000 with an average hourly rate of $250.
Storyful's listed service is social media marketing, with a focus on discovering, contextualizing, and verifying social media content. The agency positions itself as a premium provider for newsrooms and brand communications teams that need trustworthy social video at speed.
Representative clients include ABC News, Al Jazeera, Facebook, Google, News America Marketing, Weber Shandwick, VICE, The Wall Street Journal, The Weather Channel, and Aer Lingus. This mix spans global news organizations, technology platforms, public relations firms, and commercial brands.
On Google, Storyful has a rating of 3.6 from 14 reviews. Several published reviews allege late or missing payments for licensed videos, unanswered emails, and copyright takedowns, while one reviewer gave five stars with the comment "very relaxed." Payment and communication practices are the main criticisms in the sourced reviews.
The client roster itself serves as Storyful's primary portfolio evidence, showing adoption by major news and technology organizations. One Google reviewer's complaint references a globally viral video licensed through the agency, indicating the company handles high-visibility social content.
Services
- Social Media Marketing
Industries Served
Team Size
Pros
- Acquired by News Corp in 2013, providing established media-industry backing.
- Works with major clients including ABC News, Al Jazeera, Facebook, Google, VICE, and The Wall Street Journal.
- Global presence with offices in Dublin, New York, Los Angeles, London, and Sydney.
Cons
- Google reviewers frequently report late or missing payments for licensed videos and unanswered email communication.
- Some reviewers complain about copyright takedowns and long-term rights over submitted videos.
Client Review Analysis
Storyful holds a Google rating of 3.6 from 14 reviews; most published reviews describe delayed or missing license payments and poor email responsiveness, while one reviewer described the experience as 'very relaxed'.