Mystrika
Squibble is a strategy-led web design and development agency founded in 2012 and based in Birmingham, United Kingdom. The agency combines big-agency expertise with freelancer agility to build websites that drive growth. Its services span web design, UI/UX, WordPress, conversion optimisation, and digital strategy.
Squibble is a strategy-led web design agency founded in 2012 and headquartered at 55 Colmore Row, Birmingham, United Kingdom. Its tagline, "Untangling messy websites since 2012," captures the agency's focus on fixing underperforming websites and brands. Squibble positions itself as the sweet spot between a big creative agency and a freelancer, combining the strategic experience of a large design team with the flexibility of a smaller, more focused approach.
The agency employs under 49 people, takes on projects with a minimum budget of $10,000 to $25,000, and charges an average hourly rate of $100. Founder and brand strategist Kim Leary brings more than 15 years of experience and was named to the BIMA 100 list of the UK's most influential people in technology and creative. Squibble also became a Certified B Corporation web design agency in 2024.
Squibble's services cover web design, UI/UX design, creative and design services, web development, WordPress website design, conversion rate optimisation, and digital strategy. Its expertise includes B2B branding, brand strategy, messaging and positioning, B2B lead generation, marketing consulting, dashboard and interactive design, UX strategy, usability testing, and eCommerce on Shopify and WooCommerce. The team builds on WordPress and Webflow, works with PHP and AJAX, and hosts on Azure and Linux servers.
The agency serves small and medium businesses across education, fintech, media and communications, luxury, entertainment, construction, government, health care, manufacturing, and corporate services. Named clients include the Department for Education, Birmingham City Council, Staffordshire County Council, West Midlands Growth Company, Capita, Marks and Spencer, Auto Trader, Headlam Group, and the University of Wolverhampton.
Squibble holds a 4.9 Google rating from 30 reviews, with clients praising the team's professionalism, creativity, attentiveness, and communication; one business reported at least 30% sales growth after a website rebuild. Its DesignRush rating is 4.3 from one review. Portfolio case studies show a consultation conversion rate raised from 30% to 70%, lead generation increased by 200%, 25% growth in partnerships, and a new platform that helped sell out activities within 48 hours.
Services
- Web Design
- UI/UX Design
- Creative Services
- Design Services
- Web Development
- WordPress Website Design
- CRO
- Digital Strategy
Industries Served
Team Size
Pros
- Strategy-led process with documented results, including a consultation conversion rate raised from 30% to 70% and lead generation increased by 200%
- Strong client satisfaction reflected in a 4.9 Google rating from 30 reviews
- Certified B Corporation since 2024
Cons
- Limited DesignRush review volume, with a single 4.3-star review on the profile
Client Review Analysis
Google reviewers rate Squibble 4.9 out of 5 and praise the team's professionalism, creativity, responsiveness, and clear communication. Several clients report measurable gains, including a 30% increase in sales after a website rebuild and a campaign that met all KPIs.