Mystrika
Squad is a Cairo-based branding firm founded in 2016 that specializes in strategy-driven branding and package design for clients across the MENA region. It serves small businesses, medium businesses, and enterprise clients in industries including government, fintech, finance, manufacturing, beauty, food and beverage, and energy and mining.
Squad is a branding firm founded in Cairo in 2016 that works with forward-thinking brands across the MENA region. The agency positions itself around the motto "Design The Why." and says it is driven by strategy, committed to building brand systems that help brands grow, communicate, and lead. Its headquarters are at 14 Othman Towers, Maadi Al Khabiri Al Gharbeyah, Maadi, Cairo, Egypt.
Squad employs fewer than 49 people, with Managing Director Wesam Elshazli and Account Manager Jihad Mohammed leading client work. The agency reports a minimum project budget of $10,000 to $25,000 and an average hourly rate of $100. It is profiled on DesignRush under the branding and package design categories.
Squad's services cover branding and package design, with areas of expertise including B2B branding, brand design, brand positioning, brand strategy, naming, illustration, and logo animation. Client types served range from small businesses and medium businesses to enterprise and corporate organizations.
The agency has delivered work across government, fintech, finance, manufacturing, beauty, food and beverage, and energy and mining industries. Notable clients include Edfapay, Ejada, Dolato, Saudi Chemical, Hakbah, Rich Bake, Koora Break, Zero to One, SIFI, and Al Zamil Metal.
Portfolio highlights include the Ejada systems rebranding, Hakbah Rebranding, Azha Rebranding, Cloudcom rebranding, and Al Zamil Metal branding, along with package design for SNCKI, Famez, and Dolato Delicto Momento. Projects in the portfolio range from roughly $5,000 to $20,000 and span durations of two to eighteen months.
Squad holds a 5.0 Google rating from 11 reviews. Reviewers describe the team as creative, professional, and reliable, and one reviewer specifically praises the agency for seeking meaning before shapes, fonts, and colors. Others note smooth communication, met deadlines, and results that exceeded expectations.
Services
- Branding
- Package Design
- B2B Branding
- Brand Design
- Brand Positioning
- Brand Strategy
- Naming
- Illustration
- Logo Animation
Industries Served
Team Size
Pros
- 5.0 Google rating from 11 client reviews
- Strategy-first positioning centered on 'Design The Why.'
- Enterprise rebranding experience with clients such as Ejada, Hakbah, and Al Zamil Metal
- In-house capability across both branding and package design
Client Review Analysis
Google reviewers rate Squad 5.0 out of 5.0 across 11 reviews, highlighting the team's creativity, professionalism, strategic meaning, smooth communication, and on-time delivery.