Spoongroup

Spoongroup is a strategic and creative public relations agency founded in 1998 and headquartered in Milan, Italy. The agency operates as an independent Benefit Corporation, committed to societal and environmental well-being alongside financial profitability. Its core philosophy, "Unconventional Thinking," drives decision-making and problem-solving to produce high-quality creative ideas and projects that break away from conventional communication norms.

The agency employs under 49 professionals and typically works with a minimum budget of $10,000 to $25,000, with hourly rates available on inquiry. Spoongroup's location at Via Ausonio, 13, Milan, 20123, Italy, places it in a key European business hub, serving both local and international clients.

Spoongroup offers a comprehensive range of services including public relations, event marketing, creative services, digital strategy, reputation management, content marketing, digital services, video production, and media buying. Areas of expertise span branding (messaging, positioning, strategy), creative copywriting, film production, neuromarketing, digital advertising, integrated marketing, media buying (out of home, print), corporate communications, crisis management, digital PR, event management, online reputation management, and video production (documentary, interviews, live events, social media videos, scriptwriting, directing, editing, filming).

The agency serves a diverse set of industries including electronics, entertainment, fashion, food and beverage, hospitality, design, and corporate services. It works with startups, medium businesses, and enterprise/corporate clients, tailoring its unconventional approach to each client's specific needs.

Spoongroup holds a 5.0 Google rating based on four reviews. One client, SMG Languages, described the experience as extremely positive, noting that the liaison Anna was precise, helpful, and highly professional, managing communication with clarity and coordinating the project with care, speed, and attention to detail. The review highlighted the collaboration as perfectly aligned with the agency's creative and professional profile.

Notable clients include Netgear, Beko, and ANBC, demonstrating the agency's ability to handle international and high-profile accounts. Spoongroup's portfolio reflects its commitment to delivering original and effective solutions through close collaboration and open dialogue with clients.