Mystrika
Soup is a creative agency founded in 2016 and based in Puebla, Mexico, focused on strategic communication, branding, and digital marketing. It serves enterprise and medium businesses across fashion, entertainment, automotive, beauty, food and beverage, fintech, and luxury. Services include advertising, content marketing, video marketing, graphic design, digital strategy, and social media marketing.
Soup is a creative agency founded in 2016 and headquartered in Puebla, Mexico. The agency describes itself as focused on strategic communication, where analysis and processes lead toward excellence, and as an adventure in search of the extraordinary, breaking paradigms through intelligence and heart.
The agency employs fewer than 49 people and takes on projects with a minimum budget of $10,000 to $25,000, with hourly rates available on request. Leadership includes co-founder and CEO Marco Dorantes, a publicist with a master's degree in Big Data and specialization in digital communication, and co-founder Oscar Marten, known as Watt Sopa, an influencer with over 16 years of content creation experience and a total audience above 3 million.
Soup's service list covers branding, content marketing, video marketing, advertising, graphic design, digital strategy, and social media marketing. Its expertise areas include content creation, copywriting, digital advertising, illustration, logo animation, visual communication, media planning, influencers, and speakers and workshops.
The agency works with enterprise and corporate clients as well as medium businesses across fashion, entertainment, consumer goods, automotive, beauty, delivery and takeaway, electronics, food and beverage, fintech, and luxury. Named clients include In Driver, Volaris, Yves Rocher, Amazon Music, Rappi, and Sky.
Soup holds a 4.3 Google rating from seven reviews. Most reviewers describe excellent service and great quality of creative work, while one reviewer reported that communication stopped after initial meetings and was not resumed.
The agency's published portfolio includes a digital strategy case study for its own brand, Agencia Soup.
Services
- Branding
- Content Marketing
- Video Marketing
- Advertising
- Graphic Design
- Digital Strategy
- Social Media Marketing
Industries Served
Team Size
Pros
- Google reviewers praise the quality and creativity of the work
- Client roster includes Volaris, Rappi, Amazon Music, Yves Rocher, In Driver, and Sky
Cons
- One Google reviewer reported that the agency stopped returning calls after initial meetings
Client Review Analysis
4.3 out of 5 from seven Google reviews; most reviewers praise service and creative quality, while one reported unprofessional communication