Somar Digital

Somar Digital is a Wellington-based digital agency founded in 2007 that designs and builds user-friendly, accessible, and dependable websites and apps. The agency serves not-for-profits, government agencies, and corporates, earning trust through attentive listening, efficient project execution, and delivery within budget and timeline constraints. Its portfolio includes contributions to everyday New Zealand life, such as Metlink, and transformative projects for organizations like Citizens Advice Bureau and Plan My Walk.

The agency operates with a team of under 49 employees and charges an average hourly rate of $160, with a minimum project budget of $25,000 to $50,000. Somar Digital is led by CEO Fiona Reid, who emphasizes value alignment between people, partners, and customers to deliver consistent, high-quality customer experiences.

Somar Digital's service offering spans web design, UI/UX design, SEO, PPC, content marketing, mobile app development, and web development. Technical expertise includes CMS platforms such as Drupal and WordPress, custom frameworks like Laravel, React.JS, and VueJS, mobile technology via React Native, low-code development with Webflow, and eCommerce through Shopify. Digital marketing capabilities cover content creation, marketing consulting, performance marketing, SEM, Google Ads, and white-label PPC.

The agency works across agriculture, arts, corporate services, education, energy and mining, government, health care, and higher education, serving medium businesses and enterprise or corporate clients. Notable clients include the Ministry of Social Development, Ministry for Regulation, Te Mātāwai, New Zealand International Film Festival, Metlink, Citizens Advice Bureau, Mountain Safety Council, New Zealand Avalanche Advisory, NZ Walking Access Commission, and Outward Bound.

Somar Digital holds a 4.7 out of 5 rating from 15 Google reviews. Reviewers praise the team's professionalism, availability, one-on-one support, and clear insights on Google Ads and campaigns. Long-term clients such as the Cancer Society of New Zealand highlight strong communication, timely delivery, and consistent work quality, while others note reliable guidance on site redevelopment and ongoing management.

The agency has earned recognition including a Designers Institute of New Zealand Best Design award and a Good Design Award for the Daffodil Day website. Representative portfolio work includes a life-saving app helping walkers and trampers stay safe in the New Zealand outdoors and a platform keeping New Zealanders safe in backcountry alpine areas. Somar Digital is also a Silverstripe Professional Partner and has been ranked among the top 30 responsive web design companies.