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Sod specializes in UX research and design, including discovery workshops, user interviews, surveys, usability testing, information architecture, wireframing, and prototyping. The agency combines human-centered design thinking with data-driven insights to create websites and digital products that reflect real user journeys and behavior.

Sod is a UX research and design agency founded in 2014 and headquartered in Cremorne, Australia. The agency specializes in human-centered design, combining qualitative and quantitative research methods to inform digital product creation. Sod's team of under 49 employees covers UX, UI, development, SEO, and accessibility in-house.

The agency offers a full range of UX services, including discovery workshops, user interviews, surveys, usability testing, information architecture, wireframing, and prototyping. Sod's process incorporates competitor and market analysis, user-journey mapping, moderated and unmoderated testing, and iterative design refinement. The agency applies these methods to create websites and digital products that align with real user behavior.

Sod serves medium businesses across retail, real estate, food and beverage, and consumer goods industries. Notable clients include Nuttelex, WEHI, and Jellis Craig. The agency's approach is grounded in data-driven insights and human-centered design thinking, aiming to deliver user-friendly, accessible, and performance-optimized digital experiences.

No Google reviews are available for Sod on DesignRush, and the agency's profile is unclaimed. Pricing details are not publicly listed; interested clients must contact Sod directly for minimum budget and hourly rate information.

Services

  • UI/UX Design

Industries Served

Retail Real Estate Food and Beverage Consumer Goods

Team Size

Under 49

Pros

  • Full in-house team covering UX, UI, development, SEO, and accessibility
  • Data-driven and human-centered design approach

Frequently Asked Questions

Sod uses discovery workshops, user interviews, surveys, usability testing, competitor and market analysis, and user-journey mapping.
Sod serves retail, real estate, food and beverage, and consumer goods industries.
Sod has under 49 employees and a full in-house team covering UX, UI, development, SEO, and accessibility.
Sod is headquartered at Level 2, 6 Palmer Parade, Cremorne, 3121, Australia.
Sod's minimum budget and average hourly rate are both listed as Inquire, meaning clients must contact the agency for pricing details.
No Google reviews are available for Sod on DesignRush.
Sod primarily works with medium businesses.
Sod's process includes competitor and market analysis, user-journey mapping, moderated and unmoderated testing, and iterative design refinement.
Sod has worked with Nuttelex, WEHI, and Jellis Craig.
Sod combines human-centered design thinking with data-driven insights to create websites and digital products that reflect real user journeys and behavior.
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