Mystrika
Social Factor is a digital marketing agency that develops strategies, ideas, and creative activations to help brands achieve their goals. Founded in 2013, the agency is based in Castenaso, Italy and employs under 49 people.
Social Factor is a digital marketing agency founded in 2013 and based in Castenaso, Italy. The agency operates with a team of under 49 employees and maintains a people-centric philosophy, summarized by its motto "Inspired by people." Social Factor develops strategies, ideas, and creative activations designed to help brands achieve their objectives while generating value for audiences.
The agency's commercial profile includes a minimum project budget of $10,000 to $25,000 and an average hourly rate of $60. Social Factor positions itself as a cross-media partner, emphasizing that effective marketing and communication must work across multiple channels rather than being confined to individual social platforms. The agency was founded by Enrico Gualandi and Fabrizio Fogli.
Social Factor offers a broad range of services including digital marketing, PPC, social media marketing, content marketing, email marketing, SEO, eCommerce, digital services, creative services, and digital strategy. Areas of expertise include digital advertising, inbound marketing, integrated marketing, SEM, and social media consulting. The agency describes its team as "creativi fattivi" (active creatives) who continuously experiment with new ways to capture attention and drive action.
The agency has worked with a diverse set of clients across multiple industries. Notable clients include Technogym, Ducati, Ideal Standard, Comet, Meliconi, Venice Airport, Aboca, Twinset, Smart, Fabbri 1905, Meseta, Ortoromi, Galvanina, and McCain. Social Factor has also received press coverage for campaigns such as the "Ca$h Week" activation integrating social media and guerrilla marketing, and omnichannel campaigns for A+E Networks Italia.
Google reviews for Social Factor present a mixed picture. Positive feedback describes the agency as professional, available, ethical, and balanced, with one reviewer calling it a "beautiful reality specialized in social marketing." However, a negative review from a former client for an app launch cites high costs relative to the value delivered, poor content quality, and limited professionalism. The agency holds a 4.4 rating on Google based on 14 reviews.
Social Factor has received industry recognition, including a "Best Digital Agency" award. The agency's press mentions highlight its work with brands like Enecta, OrtoRomi, and McCain, as well as team expansions. The agency's portfolio demonstrates a focus on integrated, cross-channel campaigns that blend social media with real-world activations.
Services
- Digital Marketing
- PPC
- Social Media Marketing
- Content Marketing
- Email Marketing
- SEO
- eCommerce
- Digital Services
- Creative Services
- Digital Strategy
Team Size
Pros
- Professional, available, ethical, and balanced approach according to client feedback
- Specialized in social marketing with a people-centric methodology
Cons
- One client reported high cost relative to value and poor content quality
Client Review Analysis
Google reviews show a mix of positive and negative feedback; some clients praise professionalism and expertise, while one criticizes high cost and poor content.