Mystrika
Melbourne-based digital marketing agency specializing in SEO, Google Ads, PPC, and social media advertising. They also offer Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for AI platforms. With a team of senior specialists and a 98% retention rate, they have generated over $1 billion in revenue for clients.
Shout Digital is a Melbourne-based digital marketing agency that has been operating since 2010. With a team of 25 onshore specialists and an average of 13 years of experience per team member, the agency positions itself as a senior-led alternative to the many agencies that rely on junior staff or offshore outsourcing. Every campaign is led at the Head of Department level, and the team includes former CMOs from companies like Google, Apple, Bunnings, and Kathmandu. This structure allows Shout Digital to offer a level of strategic depth that's rare among agencies of its size.
The agency's core capabilities span SEO, Google Ads, PPC, and social media advertising across Meta, LinkedIn, TikTok, and Pinterest. What sets Shout Digital apart is its early investment in Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). These services help brands get found on AI platforms like ChatGPT, Gemini, and Perplexity, which are increasingly pulling traffic away from traditional search engines. This forward-looking approach makes Shout Digital a strong choice for companies that want to stay ahead of the shift toward AI-driven discovery.
Shout Digital works with a mix of well-known brands including Baby Bunting, Repco, The Wiggles, Porsche, and National Tiles. Across its client base, the agency has generated over $1 billion in revenue. One eCommerce client saw a 91% increase in organic traffic and a 543% increase in organic revenue after working with Shout. The agency sits in the top 3% of Google Partners in Australia, holds a 4.9-star Google rating, and has never had a client penalised by Google. Its 98% retention rate and average client tenure of six years speak to consistent delivery and strong client relationships.
Pricing is project-based, with budgets typically ranging from $2,500 to $5,000 per project and project durations of one to three months. This places Shout Digital in the mid-range for Australian agencies. While the pricing may be a barrier for very small businesses, it reflects the senior-level attention and custom strategy that each client receives. The agency also offers free bespoke audits worth $4,000 for SEO, AI SEO, SEM, and social, which is a useful entry point for prospective clients.
Shout Digital is best suited for growth-stage and established brands in retail, eCommerce, finance, B2B, B2B SaaS, and legal. Its senior team and focus on measurable outcomes make it a good fit for companies that need more than basic execution. The agency's strength in AI search optimization is particularly valuable for brands that want to capture traffic from emerging AI platforms. However, its geographic focus on Australia means it may not be the best choice for companies targeting markets outside the region.
Overall, Shout Digital is a well-established agency with a clear focus on senior-led strategy and results. Its early adoption of AI search services, combined with a strong track record in traditional SEO and paid media, makes it a compelling option for Australian and New Zealand brands that want a partner capable of navigating both current and future search landscapes. The high retention rate and positive client reviews reinforce the agency's reputation for transparency, accountability, and consistent delivery.
Services
- AI Search Optimization
- LLM optimization
- Advertising
- Display Ads
- SEO
- APP Store Optimization
- Backlink Management
- International SEO
- Link Building
Industries Served
Team Size
Pros
- Senior-led team with average 13 years experience, no juniors running accounts
- Proven track record: generated over $1 billion in client revenue
- High client retention rate of 98% with average tenure of six years
- Pioneering AI search optimization services for ChatGPT, Gemini, and Perplexity
Cons
- Project budgets start at $2,500, which may be steep for small businesses
- Geographic focus on Australia, less ideal for companies targeting other regions
Client Review Analysis
Clients praise the team's expertise, transparency, and results-driven approach. Multiple reviewers highlight strong communication and consistent SEO improvements. One client noted an 11-year relationship across multiple businesses.