Mystrika
Data-driven SEO and AI search optimization for New Zealand businesses. Specializes in helping local service companies, eCommerce brands, and B2B firms rank higher on Google, Gemini, and ChatGPT.
SEO Counsultant is a boutique Auckland-based agency run by senior SEO specialist Spiro Kovac. The firm focuses on helping Kiwi businesses improve their online visibility through a blend of traditional search engine optimization and emerging AI-powered search platforms like Gemini, Claude AI, and ChatGPT. With a capped client load of 20 active accounts, the agency offers a level of direct senior attention that larger firms rarely provide.
The agency's methodology covers the full SEO lifecycle: AI-powered keyword research and intent clustering, thorough technical audits to fix crawl waste and speed bottlenecks, on-page optimization, content hub planning, and white-hat link building from reputable New Zealand and Australian sources. For local businesses, they also set up and manage Google Business Profiles to improve map pack rankings. The approach is structured around 180-day roadmaps that balance quick wins with compounding long-term growth.
Pricing is not publicly listed, but client reviews and the agency's willingness to work within budgets suggest a flexible, project-based or retainer model. The agency works across all major website platforms including WordPress, Shopify, Wix, Squarespace, Webflow, and Weebly. Complementary services such as WordPress technical support, security and malware removal, speed optimization, web hosting, and conversion rate optimization round out the offering.
SEO Counsultant is best suited for small to mid-size New Zealand businesses, particularly local service providers (trades, home services) and B2B companies that need hands-on, senior-level SEO without the overhead of a large agency. The three detailed case studies -- a plasterer achieving 403% traffic growth, a roofing company seeing a 675% increase in visits, and a deck builder reaching #1 from zero in six months -- demonstrate the agency's ability to deliver measurable results in competitive local markets.
Client feedback is uniformly positive, with reviewers highlighting Spiro's clear communication, results-driven approach, and reasonable pricing. The agency's willingness to work with smaller budgets and its non-pushy sales style are recurring themes. While the small team size may limit capacity for very large enterprise engagements, the focused, senior-led model is a clear advantage for businesses that want a dedicated expert rather than a team of junior account managers.
Overall, SEO Counsultant is a strong choice for New Zealand businesses that need a proven, data-driven SEO partner with a forward-looking view of AI search. The combination of technical rigor, local market expertise, and transparent roadmaps makes it a reliable option for companies serious about organic growth.
Services
- AI Search Optimization
- LLM optimization
- SEO
- International SEO
- SEO Consulting
- Search Engine Marketing
- Wordpress SEO
- Youtube SEO
Industries Served
Team Size
Pros
- Transparent 180-day roadmaps with clear prioritization of quick wins and long-term
Cons
- Geographic focus is primarily New Zealand and Australia, less suited for businesses
Client Review Analysis
Clients consistently praise Spiro's clear communication, results-driven approach, and willingness to work within budgets. Reviews highlight significant ranking improvements, increased enquiries, and a non-pushy sales style. Average rating is 5 stars across 6 reviews.